The Sciencey GTM Calculator: How They Achieved 100% YoY Growth Selling to Banks

Growing 100% year-over-year sounds impressive. Growing 100% year-over-year selling to banks sounds almost impossible. Yet Sciencey has maintained this growth rate for three consecutive years.

In a recent episode of Category Visionaries, founder Ankit Ratan revealed the growth metrics and expansion strategies that have driven their remarkable trajectory.

The Growth Numbers

The raw metrics are striking. Today, Sciencey processes “15 to 20 million journeys a month” on their platform, translating to approximately $15 million in ARR. But what’s more impressive is their consistency – “We have been growing for the last three years close to 100%,” Ankit shared.

Deal Size Evolution

Their top-tier customer relationships have grown significantly. “Among the current acvs, across our large top ten, the average ECV is something like seven hundred k,” Ankit noted. This varies by region, with US deals expected to be “five times more than India” as they expand their presence.

The Two-Phase Sales Strategy

Sciencey’s growth stems from a unique two-phase approach to landing and expanding accounts:

Phase 1: The Three-Day POC Instead of lengthy pilots, they make bold promises. “We kind of go and make unrealistic promise and we tell them that this complicated workflow that you think will take six months, you give us three days, we’ll sit out of your office, and we’ll make you go live in three days,” Ankit explained.

Phase 2: Integration and Expansion After demonstrating capabilities, they’re “honest enough to say that it will take time to integrate with your systems now, which is probably the harder part. My product works, but your systems are still legacy. There’s a lot of information security aspects you will ask me to do.”

The Value Proposition That Drives Growth

Their expansion strategy focuses on demonstrating measurable value. As Ankit explained, “You’re able to substantially reduce your cost, because everything is one place and there’s one single license, and you are also able to get live very quickly using our no code workflow builder.”

This value proposition becomes self-reinforcing after implementation. “Once the application is live, customers see faster tats, application onboardings increase, cost of completing an application decreases in terms of operational cost. So the software then starts paying for itself in some ways.”

Meeting Banks Where They Are

Rather than pushing digital content for expansion, Sciencey focuses on in-person events. “Most of these mid size banks and small size banks do not have as much time on digital content, et cetera. But they have a lot of time at events and that is where we plan to kind of take this message,” Ankit shared.

For B2B founders selling to large enterprises, Sciencey’s growth trajectory offers valuable lessons:

1. Use short POCs to demonstrate dramatic capabilities
2. Be transparent about implementation challenges
3. Focus on measurable cost reduction and efficiency gains
4. Meet customers in their preferred channels, even if traditional
5. Build expansion strategies around clear value metrics

Their success proves that even in conservative industries like banking, dramatic growth is possible when you combine technical superiority with a clear understanding of how enterprise customers prefer to buy and expand.