The Botify Way: Building Security and Compliance into Your GTM Strategy

The Botify Way: Building Security and Compliance into Your GTM Strategy

Most startups treat enterprise requirements like security and compliance as necessary evils – boxes to check once you’re ready to move upmarket. In a recent episode of Category Visionaries, Botify CEO Adrien Menard revealed how making these requirements central to their strategy helped land customers like Nike, L’Oreal, and The New York Times.

Security as a Strategic Asset

The message from Adrien is unequivocal: “If you don’t have high security standards, there is no way an enterprise organization is going to select you.” Rather than viewing security as a hurdle, Botify made it foundational to their enterprise approach.

Building for Enterprise Scale

This security-first mindset shaped their technical architecture from day one. When building their first infrastructure, they focused on solutions that would work “ten times faster, ten times larger and ten times cheaper than any competitor in the market.”

This wasn’t just about performance – it was about proving enterprise readiness. As Adrien notes, “If you are not able to run your technologies for the scaling challenges of an enterprise client, it’s of course not going to work.”

The Multi-Stakeholder Sale

Enterprise requirements extend beyond technical specifications. “What I think is really different when you’re selling to a small company or when you’re selling to an enterprise organization is how much you need to fit with actually an organization perspective,” Adrien explains.

This means satisfying multiple stakeholders:

• Security teams requiring SOC 2 compliance
• Legal teams examining “insurance coverage” and liability requirements
• Technical teams evaluating scalability
• Business stakeholders assessing ROI

Proving Enterprise Value

Even with strong security and compliance, you still need to demonstrate rapid value. Adrien shares how they won a major retailer: “in less than 60 days we were able to impact the traffic of the website coming from organic search results by 16%.”

This quick ROI becomes crucial as enterprises face increasing pressure to “do more with less.” The ability to show concrete results helps justify the higher standards and longer sales cycles that enterprise deals require.

Marketing to Organizations

Security and compliance shape marketing strategy too. “We are targeting organizations at Botify,” Adrien explains. Rather than marketing to individual users, they craft messages for different “tier[s] of go to market” within enterprise organizations.

The COVID-19 Validation

The pandemic proved their enterprise-ready approach prescient. When advertising costs spiked, companies realized that “if I stop advertising, I’m going to disappear from the surface of the Internet if my organic marketing is not solid.” Having enterprise-grade infrastructure meant Botify could support customers through this critical transition.

Today, with 300+ employees globally and 70% of revenue from North America, Botify’s bet on enterprise requirements has paid off. The lesson for founders? Don’t wait to build enterprise-ready infrastructure. As Adrien emphasizes, in enterprise sales, “everything is different.” Making security and compliance core to your strategy from the start can turn potential barriers into powerful competitive advantages.

The future belongs to companies that see enterprise requirements not as obstacles, but as opportunities to differentiate and deliver lasting value. For Botify, that means continuing to invest in infrastructure that helps them “play an even more strategic role connecting the clients with the search engines.”