The following interview is a conversation we had with Marco Herbst, CEO of Evercam, on our podcast Category Visionaries. You can view the full episode here: €12.8 million Raised to Reimagine Construction Cameras

Marco Herbst
Hi, Brett. Great to be here. Thank you. 

Brett
Yeah, no problem. Super excited to chat with you. So, to kick things off, can we just start with a quick summary of who you are and a bit more about your background? 

Marco Herbst
Yes. Okay. My journey began, really, with our first company. We set up an online recruitment business, myself and my current Co-Founder, Vinny. That was straight out of college, and it was effectively jobs for people at that stage. We had the best job ever. We were selling whiskey, getting well paid for it, going around bars mostly, giving the stuff away. And the company we worked for had a hard time finding people. This is way back at the beginning of the Internet. So, well, late 90s, we put together a site which became jobs, ie, it became the number one jobs website in Ireland. Then we both took a very extended career break, and that led me back into wanting to get back into business, wanting to work again with Vinny. 

Marco Herbst
And the idea we landed on was IP cameras were just coming to the fore as a technology that’s a security camera basically connected to the Internet. And what we thought was interesting was the possibility for those cameras to be from more than just security. So as a pictures, as a communications tool to see what sort of exciting things could happen if the software development world could get their hands on and work with cameras. So we started building out an API for cameras. Those who know Twilio, you might think of it as sort of a Twilio for cameras, for telephony and sms. Long story short, with these businesses, you end up going down a lot of blind alleys. 

Marco Herbst
And it took us a while to find our product market fit, and it led us into the construction industry, and that’s where Evercam really started to get legs and take off. We now have a reality capture platform where we’re bringing all sorts of data that happens on a construction site and using it to improve the process of construction. So to improve construction productivity and some follow up questions. 

Brett
Then on some of those early days, let’s talk a bit more about jobs, ie. So I see it was launched January 2000, or maybe it was before that. That’s just what I see on LinkedIn. Take us back to the year 2000. What was it like building a tech company back then? And how does that compare today? 

Marco Herbst
Yeah, so the very first lines of code would have been me one Christmas Eve sitting at home. And it was largely an experiment of wanting to make a website. And these things then have a nature of one thing leads to another. And we actually called it nixers.com and Nixer. I think that’s probably just a word that’s used around here. And it basically means when you borrow your boss’s tools and you do another job on a Saturday, you don’t tell them and you don’t pay tax. So it’s kind of like a cash for hand job on the side. It caught a lot of people’s imagination who were looking for something part time freelance that’s sort of outside of the regular run of the mill. So we built quite a successful, or at least quite a well known website in that little niche. 

Marco Herbst
And as we grew that company, we had the chance to buy the company jobs, ie, and that’s really when our fortunes turned around and we got into mainstream online recruitment. And this is back in the time when monster.com would have been the big name scene. Back then, I think they were already a publicly quoted company. To be honest, I was very surprised we made it. If someone had said to me at the beginning, go up against monster, go up against all of the established media companies in Ireland, all of whom had some form of online element to them, and you will overtake them all, I would have just said, no way. I mean, that’s silly. It didn’t make any sense. It’s basically what we did with no business experience. 

Marco Herbst
We came out of college, we set up that website, and five years later were the number one site in Ireland. And if there was a lesson learned, were just that little bit more focused. Ireland is a small country, we’re 5 million people, so it would never have been a high priority for any of those bigger contenders. And we just had the agility and the stamina as well. We worked hard and we worked very well together, myself and the business partner. So, yeah, we made it and were kind of happy and lucky to sell the business. We were still in our, like I say, we both took a long break and then decided we actually liked work and wanted more of it. That was the stupid mistake. 

Brett
And a few questions that we like to ask, really, just to better understand what makes you tick as a CEO and as a leader. First one is, what CEO do you admire the most, and what do you admire about them? 

Marco Herbst
I think today, top of that list, I would have to put my current lead investor, a chap called Richard Hayes, who would be a businessman over here in Ireland. But what I’m really appreciating is, just, besides history, a relatively straightforward story of a hardworking person who left sort of a trail of goodwill behind him during his career from. I think it would be false to portray him as having dragged himself up from the streets, but basically, he was doing regular work. I think he was selling garage doors for a while, and he got into mortgages and had various different levels of success along the way. Increasing levels of success, shall we say, like, along the way and to the point where he’s now an investor in other companies. But the consistent theme, there is a trail of goodwill behind him. 

Marco Herbst
And when he came to invest in Evercan during our last fundraising round, our series, a, what was really noteworthy was his insistence and his prioritization around alignment with the founders. And many of us will say that, but Richard really implemented that in that we created a very Founder and employee friendly company structure. And that sort of behavior has really paid off. I’ve witnessed it pay off for Richard himself, and I’m enjoying the positive impact it has for me now in building Evercam and talking about Evercam to our employees and for myself as well. The end of the day, we all work for somebody somehow. So, yeah, I think he’d be top of my list as a decent person who is giving that goodness back. 

Brett
Amazing. I love that. What about books? Is there a specific book that’s had a major impact on you as a Founder and both as a person? 

Marco Herbst
Okay, so I have a stock book response. It’s candid by Voltaire, and it’s a lovely little book written about this. I think the subtitle is the optimist. And he’s a young man who’s making his way through a crazy, unpredictable, sometimes very cool world. But he kind of retains his optimism and his enthusiasm for life and for the love of his life. And he manages to get to a very happy outcome in the end, where he’s tilling his garden. It’s a little bit of a forest gump for those who are more contemporary, the story of forest Gump, where he’s also this sort of decent chap. And the world and great historical events are happening all around him, but he gets there in the end. 

Marco Herbst
Well, my business partner has Don Quixote tattooed on his leg, who I also see as a very similar character that we like to think we can control the events of the world around us or outstrategize. And man plans. God laughs. 

Brett
Nice. I love that I haven’t read that book, but I’ll add it to my list. That sounds interesting. 

Marco Herbst
It’s great. And it’s only a short one as well. I have a pretty short attention span for things, and it’s a beautiful. It’s written, I think, in the 17th century, but it’s an easy read today. 

Brett
Nice. That would be one of my questions. Sometimes guests come on and they pitch their book, and it’s this really interesting book. And I’ll go on Amazon, like, 980 pages. Like, come on, I can’t read a book that’s 980 pages. 

Marco Herbst
Yeah. 

Brett
Nice. Let’s switch gears and let’s dive deeper into Evercam. So I’ll just share a story of my experience with Evercam because I think it’ll paint a nice picture. So I’m an advisor for a bitcoin mining company, and we’re doing some big buildouts in Texas, in Sweden, in Kazakhstan. And we wanted a way to show investors the progress that were making on the buildout. So were looking online for solutions, found out construction cameras were a thing, live streams were an option. And that’s when we reached out to Evercam. So I’m not sure if we ended up working with Evercam, but I packaged everything together and shared it with the founders of the company. So that was kind of our experience with Evercam. And when I went through it, I was like, wow, this is cool. Very cool company. 

Brett
Love what you guys are doing and see how it can solve a big problem. So I say that just to open up the conversation for you to talk about those pain points that you’re solving and really what the platform does and who you serve. 

Marco Herbst
Brilliant. I love it. Yeah, well, we’re in most of those countries you mentioned, so hopefully, exactly as you said. So capturing the construction process, what we call a reality capture platform, where we started was with the video camera, what most people would consider a security camera. So it’s recording all the video, all the time of everything that’s happening on that site. And there’s an awful lot of people who care about that. The story you told, it was progress tracking because there’s some investors who probably live very far away, and they want to know, when are we turning on our bitcoin mining center, and how is that money being spent? And that’s a very real scenario. We’re doing exactly that. Financiers are very interested for the early stages of the company. 

Marco Herbst
Actually, we could trace most of our business growth back to the investor, what are called reits, these real estate groups who were looking for exactly that. The moment we knew we had a good business, finally, after actually working with cameras for quite a while, was were filming a pharmacy being built down in the south of Ireland with american money. And it was the angry phone call at 03:00 in the morning from Texas that I was able to congratulate my business partner and say, we have found product market fit. They care. Somebody cares. It was the best 03:00 in the morning phone call I’ve ever had. Albeit they were very angry. The camera was offline. We’ve built on top of that basic idea of being able to see what’s going on to serve other personas on the construction site. 

Marco Herbst
So wix project owners, there’s the main contractor subcontractors, and they all have an interest in delivering their part of the project on time and on budget, pretty much like any project that one is working on. If you can see what’s going on and you’re talking to your team, you will deliver a better project, and that far more than just construction. And so that’s what we do. Project visibility, site visibility, team communication, and the camera images, video are a great tool for that. And then the layer on top that really transformed our business was the luck of timing. That just in this period of history, all of these other technologies have matured. So drones are now cheap and commonplace and being used on many construction sites. 

Marco Herbst
The 360 degree cameras, those cameras that can go inside a building, capture all of the works going on relatively cheaply and easily. The sort of camera that does Google street view, various different IoT sensors, the famous robot dog from Boston Dynamics. All of these tools are all, like, maturing now, and they are finding a home, a very valuable home in the construction industry. And because we had focused on the video camera as our primary instrument, our primary sensor, what we had was the complete timeline of the construction site. So Evercam was, think of it as the air traffic control whole story in very high resolution video. On top of which, we’re now able to plug in all of these other kind of specialist elements to capture more and more of what’s going on. 

Marco Herbst
And then along comes artificial intelligence, where we can actually start to understand this, find patterns, do things like predictive safety, do things like automated progress tracking. And you have a really powerful tool. The ultimate beneficiary is the project owner. That’s who we’re very focused on. And in particular, we really like those projects that we consider to be mission critical. So the semiconductor plants, the data centers, and those projects where a delay of a day is a six or a seven figure problem, at least. So that’s what Evercam is constantly trying to do, is where can there be a delay here? Where is there a misalignment? Where has something been built in the wrong place? Where is something not ready in order to change the schedule? And Evercam, if we can preempt that, we create enormous value for our customers. 

Marco Herbst
A very good analogy is the construction industry has been quite a laggard when it comes to productivity improvements. When you compare most other industries that got more faster from digitization. So in the software world, the buzwords like agile and continuous improvement, they’re all based on fast feedback loops. You write a little bit of code, you bring it to the customer, you bring it to the product owner, and you say, is this what we’re looking for? And if it is, great, build the next bit. If it isn’t, iterate, iterate. So these short, fast feedback loop has been really successful in software, also in manufacturing, I think of the revolution that took place in most manufacturing. But cars, famously, these short feedback loops, continuous improvement, catching the stakes before they become expensive. 

Marco Herbst
And the one industry that really struggled to do that, because it’s such a difficult environment, was construction, and the tools didn’t really exist, and now they do. So all of that data that’s coming off the construction site, it’s there now in a browser, on a mobile phone, and also interpreted using the sort of AI models that we’re working on, so that we have this continuous feedback, this sort of bringing agile to the construction industry. And yeah, I think if I was to zone in on the heart of the value or the exciting part of the opportunity, it’s that it’s catching those mistakes before they become big. 

Marco Herbst
And then maybe one layer on top of that, as we came from being a little irish company working on projects over here, as we came to America and started to work with some of the biggest companies in the world, where they are building hundreds of projects simultaneously, there you get the opportunity to learn from one project and apply it to others, and that’s really exciting. So working with the likes of UPS now. And intel and Microsoft meta most of the big names. I think we cited the top five brands there recently. We were able to tick that box. But these are all companies who are in construction mode, whether it’s distribution centers or like I said, data centers, silicon plants, and globally. So to take intel, for example, we’re on all continents with them. 

Marco Herbst
And their construction knowledge from America needs to be applied equally in Malaysia and in Tel Aviv and in Berlin and in Dublin. Yes. So that with scale comes these new opportunities. 

Brett
Yeah. So a few follow up questions then, to unpack that first one was, this reminded me of something that I read in the book, the future is faster than you think by Peter Diamandis. He talks about innovation, and he says that a lot of the greatest innovation that’s come, it’s a matter of the convergence of all of these emerging technologies, getting to the point that they just work at the exact same time, and then someone comes in and captures it at that exact moment, and then it’s a rocket ship. And the example he had was Uber. And he was like, I think it was GPS technology was the example he had. It was GPS. It was mobile. And like three or four other technologies where they. They all just were at that perfect point where it could come together. 

Brett
And then Uber was just able to work because of that. And if GPs hadn’t been where it was or mobile or the iPhone hadn’t come out, it would have never worked. So is that the case for you then? It sounds like you’re right there at that perfect moment when all of these technologies are really maturing. 

Marco Herbst
Yes, absolutely. It’s that confluence. And also meeting an industry that had a big problem, has a big problem. Like construction knows that it has fallen behind. And especially here in America, here in Europe, where we have these very high profile projects that we’re just struggling to deliver, big infrastructure projects that we need, road, hospital, rail and so on. So, yes, that’s the lucky break we got. 

Brett
I love it. And then the follow up there is, why do you think the construction industry is a laggard here? And why are they so slow to embrace new technology? 

Marco Herbst
Right. I puzzle with that a lot. I think I know the answer, but I think about it a lot, because everybody who’s now in this hot space of construction technology opens with that slide where we are comparing construction productivity to every other industry. And one thing I know for sure is it’s not to do with construction. Phobic people like the people in the construction industry, they are essentially engineering minded people. These are people who like technology, and are good with technology by any reasonable standard. But the nature of the industry is very unrewarding to mistakes. On a construction project, you might have an 18 month deadline to deliver your project, and the cost of trying something new and it not working just outweighs the reward. And so you’re incentivized every single time to take the path of least risk. 

Marco Herbst
And when you continue to take the path of least risk, you fall behind. I think it’s just as simple as that, because most construction happens on that basis, on the basis of I have one project to deliver and my reputation will be built on the delivery of my last project. So nobody really has the ability to experiment at scale or to take big risks, really, whether it’s on materials or processes or whatever. And I think what’s new now is asking. With Evercam, we’re not really asking people to take a risk. The cost of a technology like ours is marginal to the cost of the building, or to the cost of a delay, or the cost of a mistake, or the cost of a court case that’s relatively minor. And the payback is almost instant. 

Marco Herbst
We, on average, on an average project that we’re working on, we’d have about 30 daily active users on our system. So that’s 30 people who are working on site, working back in HQ, who belong to the project owner, after the contractor subcontractors, who somehow or other every single day are getting a value touch point by checking what’s going on using Evercamp, or checking what went on using Evercamp, solving some part of their daily stack of problems, finally, we have something that is not really asking them to take a risk and is giving them a reward, and that just didn’t exist in Evercamp. And then with the benefit of the tool, it’s easier also to prove your case. 

Marco Herbst
So as we find improvements on to use the Lashell, one of our clients, where they’re building oil infrastructure all around the world, as they’re able to get better safety outcomes on a project in Singapore, those learnings can be applied on a project in Australia, and they’ve got the training material to do it, and they’ve got the kind of the video evidence, hard evidence. Yeah, I think that’s why I asked that. Why was construction productivity laggard? Through no fault of its own, certainly through no fault of the people working in construction, but it was just the nature of the high risk, low reward for innovation. 

Brett
Yeah, that makes perfect sense. This show is brought to you by Front Lines Media, a podcast production studio that helps B2B. 

 

Brett
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Marco Herbst
You show up and host, and we. 

Brett
Handle literally everything else. To set up a call to discuss launching your own podcast, visit frontlines.io podcast. Now back today’s episode. And just to visualize here, deployment. And when you roll out the cameras, how many cameras are there typically on site? Is it just like four, like covering kind of like the corners of the project, or how many cameras are deployed? 

Marco Herbst
Right. So ever increasing. It’s one of the KPIs we track is how many meter squares are we tracking and pixels per meter squared and so on. Our average would have been in and around two. But as the company has grown, so we have taken on bigger projects, bigger companies, and I think 27 is our largest project right now. The cameras generally are positioned around the outside, and increasingly now we go inside for the filling of the data center, the filling of the battery plant, the filling of the semiconductor plant. Yeah. So it varies a lot, and it also has to do with a lot of what the customer is trying to get. If I’m just trying to report back progress to investors, one or two cameras on the outside is probably what I’m trying to get out of it. 

Marco Herbst
If I’m really deeply concerned with tracking the process of construction and learning from that, I put in more cameras. 

Brett
And if I have that right, it sounds like this is really almost like construction cameras 2.0, where you had 1.0, was just about the capture of video, but you’re adding on this intelligence layer now. So you’re actually going to come in and say, here’s what you can do based on everything that we’re capturing. Is that correct? 

Marco Herbst
Yes. That’s a really interesting part of the story because we also had the benefit to some degree of an existing market. Pretty much any city in the world, there is somebody out there who would have put a GoPro or a photographer’s camera, a DSLR camera, overlooking a site, and either would have been changing batteries, changing SD cards, or configured something to upload images, one every couple of minutes. So the concept of keeping an eye on your construction site already existed. To use your example of Uber, we already knew what a taxi was. They were just kind of rather annoying and hard to find. And Uber made it better. And that’s the benefit we had in scaling the business, is we didn’t really need totally sell a new concept, especially in America, where it was actually a very well established concept. 

Marco Herbst
The idea that you would get one image every ten minutes uploaded and you could go and check through the folder. All we did is make it magnitude better by recording all the video all the time, flying AI, bringing in all these other technologies, and just the same, but better. 

Brett
And this is probably a dumb question, but are you a hardware and software company, or is it just software and you’re getting the hardware from someone else? 

Marco Herbst
What the customer gets is the whole experience. What we are constantly trying to do is not be a hardware company. But the reality is a lot of our knowledge and a lot of what we’ve done well is sort of make good pragmatic choices around hardware. And we’ve learned what works in Mazerbaijan and Hawaii and New York, Sydney. But we like to think of ourselves as a software company, and the hardware is just an enabling piece of it. We do not manufacture any hardware. We rely on off the shelf parts because that is just moving so fast. And we benefit more by buying the latest available on any particular day and making that work with Evercam than we would if were to start production cycle ourselves. 

Marco Herbst
It’s constantly tempting, but I think to date, I’m glad with our approach, which you might call a hybrid approach, the customer is definitely experiencing the full, beautiful solution, turning up on site for them, hardware installed and the software experience. But within that, we just work with hardware partners and stick to whatever is the latest and best. 

Brett
Well, it’s a whole nother beast, right? When you get into the hardware business, that’s a very different animal than doing software. 

Marco Herbst
Absolutely, and it’s fun and interesting and fascinating. But as I say, hardware is hard. 

Brett
It’s in the name. And is there a services component then as well with this? 

Marco Herbst
Yeah, there is. So the camera gets installed for the client, and we would use a network of subcontractors for that. And as we sort of build out, the part of our business that involves BIm. BIM is building information modeling. It’s what you might think of as the architect’s drawings, except they’re not architects drawings. They’re three dimensional models that actually include the schedule and all the detailed information of the materials that are being used and the supply chain. We work with those models, and there is an element of optimizing the model to suit what we do, sometimes filling in gaps where a customer can get more value from their model by adding in a little bit more in advance. So the services component is definitely there. 

Marco Herbst
And it’s sort of a question on our desks at the moment from a strategy point of view is how much do we want to lean into that? And right now we’re enjoying leaning into that. So every customer problem that comes on our desk, we are doing our best to solve it, whether that is a service based solution or AI or whatever it takes effectively. I mean, the customer pays a software fee and we are doing an element of services around that. 

Brett
You mentioned there some really impressive companies and looking at the site, there’s some really impressive logos. As I’m sure you experienced in the early days, capturing those logos and really earning the trust of early customers is not easy to do. What do you think you got right? How were you able to earn trust with those customers? 

Marco Herbst
Consistency is a big one. We’re very serious about what we do and it’s been a gradual process. This is one of those overnight ten year successes. I first got my hands on a camera in 2010 and we’re 13 years later now. The nature of the business is complex. You have to get an awful lot of things right in order to deliver the end result. Very easy to put together a pitch deck to show a camera and show some AI and list off a bunch of problems in the industry. But to actually make that camera work, keep it online, is as hard, if not harder, than it is to be training the algorithms to detect certain activities in the video stream. 

Marco Herbst
So the mundane problems, or what seem like mundane problem, to have the tenacity to continue to solve them, which then allow us to go on and solve the predicting when a building is going off schedule, you have to do both. And I think once people realized that were here for the long haul and we didn’t mind getting our hands dirty where necessary, that was, I guess, the differentiating factor. 

Brett
And just looking at Crunchbase, it looks like started in 2013 and then there wasn’t really significant funding until 2020. So I don’t know if that’s accurate, but that’s a seven year stretch that you were persevering there and pushing without major funding coming in. What was that seven year period like? And were there any dark times or near death experiences as you were building the business to get to the point that it was ready for more investment? 

Marco Herbst
Don’t make me go back there. 

Brett
It’s a dark place. 

Marco Herbst
So what I do know clearly is that when I originally set out 2010, my preference would have been to have not taken in any external capital. And I thought initially I was putting together a business that would have allowed us to operate at an entirely bootstrap company because we also still had a bit of money left over from our first business. And were lost in the desert for quite a while in the first business. Sort of cloud CCTV. We just didn’t really have the market side of product market fit. And then as things moved on, we didn’t have the product side of product market fit. And then it was really only 2016. That call we got from Texas where we could comfortably say we had product market fit. I definitely didn’t know it would be this hard. 

Marco Herbst
I thought we had made all of our mistakes in our first business, and it turned out there was a whole load of new mistakes to be made. So it has been, you know, like, the greater the effort, the greater the reward. And I think we’re able to look back on it now with pride. With hindsight, I can see how each learning brought us incrementally forwards. It didn’t necessarily feel like that at the time. You get a lot of help along the way. There’s an awful lot of goodwill amongst the startup community, which is very inspiring and encouraging. And I think myself and Vinny were also very fortunate that, well, we’re able to rely on each other rock solid. But also, and worth mentioning that I guess the biggest benefit of success is the ability to then gather in just great talent around you. 

Marco Herbst
With Vinny, we had the benefit of hindsight of our previous business and so on. But since we’ve hit this construction path, Evercam is now bustling with extreme talent, very motivated people. There’s a beautiful collaborative atmosphere to take on these hard problems. That’s the joyful bit. The hard part is it’s lonely before the business starts to work. It’s still hard, as in, we are still daily facing difficult problems, but we are now doing it with the benefit of a team of 120 something people who are motivated and into it and here for the right reasons. So it’s easier together? Something like that, yeah. 

Brett
And what would you say excites you most about the work you get to do every day? 

Marco Herbst
Right? Technically. It’s just fascinating. I am the product side of the company. What do you call the product? CEO. And if you could have given me my dream as a ten year old, it would have been probably to be running some kind of globally significant business. We really are working with all the biggest companies in the world doing something that they really care about. I’m working on hard problems like it’s all the latest technologies. If a paper is published in AI on Monday, we are paying attention to that paper in order to bring that learning into the product by the end of the week. 

Marco Herbst
So we’re using AI, we’re using streaming video, we’re using Iot, we’re using these BIm models, three dimensional models in the browser, everything that is basically hard, all in one package, and the privilege of working on it with some of the brightest people out there. So hard problems tend to attract clever people. And just thank goodness. There’s also the final, necessary piece of the puzzle, which is customers who are prepared to pay for it. 

Brett
It must be nice, too, that there’s something out there in the real world, right? I think a lot of companies, it’s a software widget that just exists on a website or a chat bot, and you don’t get touch it and see it and feel it. But I feel like what’s unique about what you’re doing is it’s out there in the real world and you can see it, you can touch it. I’m sure that. 

Marco Herbst
Absolutely. And we think a lot about what is our common culture, what has brought this group of people together, and what is it that we share that gives us the desire to keep going? And I think it’s common to our industry. And something that I really enjoy about the construction industry is we are all builders. And whether you are a bricklayer or an architect, or the billionaire who has commissioned the building, there is a real joy in clocking off at the end of the day and being able to look over your shoulder and say, I built that. That is there because of me. And it’s a real physical object and even evercamp. We are not the builders, but we’re celebrating the builders. We’re loving their work and helping them to do a better job. 

Marco Herbst
So we very much feel like we’re part of that building process. 

Brett
I love that. All right, final question. I know we’re over on time here. Let’s zoom out into the future. So, three to five years from today, what does the company look like? 

Marco Herbst
We already have a global footprint, so we’re working across all the time zones. We are still a tiny company compared to the size of this market. It’s very hard to really overestimate how important and how big construction is. Construction is 13% of global GDP. One in every seven people who have a job work in construction. It’s just a huge industry. So we want to be the category creator for what we’re doing. And we appear to be very well positioned for that. And I think if we do our job right, we will not just be the reality capture company, but who’s going to be the company that helps us to design the better buildings of the future. It’ll be the company that has all of the data about how we did construction in the past. 

Marco Herbst
So I guess what I’m really excited about over that sort of five year horizon is where we start to impact predictive construction and actually improve building future building processes based on the learnings of what we’re gathering today. 

Brett
And is predictive construction that category that you’re looking to create, have you named it yet? 

Marco Herbst
It’s reality capture, and it’s reality capture, complete reality capture platform. It’s the idea that today we still largely live in a siloed world where there are point solutions based on specific technologies. And I think whatever comes proven is people don’t really care what’s taking the photograph, what’s capturing the image, what’s capturing the data. They just want to see it all in one place, all brought together and put into context. So this concept of the reality capture platform is what we believe is new, the category we’re creating and that creates the visual twin, which is the complete representation of everything that took place on that construction site. 

Brett
Amazing. Makes a lot of sense, and I love that. All right, Marco, we are up on time, so we’re going to have to wrap here. Unfortunately, before we wrap, if people want to follow along with your journey, where should they go? 

Marco Herbst
Search for Evercam and you will find one of our regional sites. My name is Marco at Evercam IO. I’d be delighted to hear from anyone who has an interest in this business, in this industry, and we are not hard to find. In fact, if you’re on a construction site, there’s a good chance we’re looking at you. 

Brett
A little creepy, but I like it. 

Marco Herbst
Yes. 

Brett
Marco, thanks so much for taking the time to chat and talk about what you’re building and share some of those lessons that you learned along the way. I feel like you were very real and open in the interviews, and I think our audience always appreciates when someone comes in and they don’t just bullshit us with fluffy answers. So thanks for being authentic and real, and I really enjoyed the conversation, and I know our audience is going to as well. So thanks so much and wish you best of luck in executing on this vision. 

Marco Herbst
Brilliant. Thank you, Brett. 

Brett
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