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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Yana Welinder, CEO & Founder of Kraftful, a product research tool that has raised over $3 Million in funding.
Here are the most interesting points from our conversation:
Build an active community around your target audience’s challenges, not just your product. Engage in meaningful conversations that address their specific pain points.
Position your product by focusing on the specific problems it solves for your target market, rather than just highlighting its features or technology.
Continuously gather and analyze user feedback to refine your product. Use tools like large language models to handle large volumes of feedback efficiently.
Stay flexible and be ready to pivot your user acquisition strategy when market conditions change, as seen with the rise of Meta’s Threads impacting Twitter-based growth.
Think deeply about your product’s long-term differentiation. Understand where your foundational technology fits in the broader market and build unique advantages that set you apart.
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