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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Wyatt Smith, CEO & Founder of UpSmith, a workforce productivity platform that has raised $3.3 Million in funding.
Here are the most interesting points from our conversation:
Focus on securing job opportunities first and then align upskilling efforts to meet the specific needs of those roles. This approach reduces uncertainty and increases motivation for candidates.
Develop a business model where your success is tied to the productivity and performance of the employees you place. This ensures mutual benefits and long-term client satisfaction.
Partner with aggregators who manage multiple service providers or sectors. This approach allows you to scale more quickly and efficiently by leveraging existing networks.
In industries with varying state regulations, focus on certifications that have national recognition. This simplifies compliance and ensures that workers can be deployed across different states without additional hurdles.
Engage deeply with your customers to understand their pain points and iterate your product based on their feedback. Early-stage success relies heavily on adaptability and responsiveness to customer needs.