Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Vivian Wang, Founder & CEO of Landed, an end-to-end recruiting platform that has raised over $8 Million in funding.

Here are the most interesting points from our conversation:

• Landed's Mission: Landed aims to empower blue-collar workers by providing them with better job opportunities, financial tools, and educational resources.
• Customer Experience Focus: The platform addresses the inefficiencies in the current recruitment process for hourly workers, offering tailored job matches and reducing manual tasks for employers.
• Impact on Employers: Landed saves employers over 15 hours of manual processes by automating candidate sourcing, vetting, and interview scheduling.
• Category Creation: Vivian emphasizes the creation of a new category, the "livelihood economy," focusing on jobs, finances, and education for blue-collar workers.
• Adaptation During COVID-19: Despite launching just before the pandemic, Landed quickly adapted by targeting sectors like grocery stores and quick-service restaurants, demonstrating resilience and customer focus.
• Growth and Traction: Landed works with nearly 400 companies, including major brands like Panera and Chick-fil-A, and has seen rapid revenue growth since its launch.