Recognizing the underestimated threat of cyber attacks on businesses, Baobab addresses the need for comprehensive cyber insurance. This demonstrates the value of creating solutions for critical, underserved market needs.

Offering more than just insurance, Baobab provides crisis management and prevention measures. This approach of adding value beyond the core product can differentiate a startup in a competitive market.

Baobab's strategy to reach SMBs through insurance brokers highlights the effectiveness of leveraging existing industry channels for distribution, especially in regulated sectors.

By specializing in cyber insurance and prioritizing cybersecurity expertise, Baobab aims to lead in its market. Specialization can be a key differentiator, especially in industries where deep technical knowledge is essential.

While starting in a familiar market, Baobab's strategy to expand across Europe, despite regulatory and language barriers, showcases the importance of planning for scalability and localization in your expansion strategy.