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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Trenor Williams, CEO and Co-Founder of Socially Determined, a social risk intelligence platform that has raised $34 million in funding.
In the early stages of building a new market, prioritize testing and validating your product with customers to identify clear use cases and value propositions. Don't worry as much about generating revenue right away.
While it's tempting to delay investments in infrastructure and operations, doing so can hinder your company's growth and efficiency in the long run. Make these investments earlier than you think you need to.
As you mature your customer base, use their stories and results to demonstrate the real-world impact of your solution to potential new customers. Hearing from peers is often more compelling than a founder-led pitch.
Selling into health plans and health systems can be a lengthy and challenging process. Focus on building genuine relationships and partnerships, and be prepared for the "back-alley brawl" that comes with creating a new market.
As your company grows, consider acquiring or partnering with point solutions that complement your core offering. By becoming a one-stop-shop for your customers, you can increase your share of wallet and drive more value for all stakeholders.