Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tom Hacohen, CEO & Founder of Svix, a webhooks as a service platform that has raised $10.5 Million in funding.

Here are the most interesting points from our conversation:

• Military Influence: Tom discusses how his experience in the Israeli Intelligence Corps shaped his leadership style, emphasizing the importance of bypassing traditional hierarchies to expedite critical information flow.
• Startup Origins: The inception of Svix came from a real-world need for efficient webhooks, sparked by a conversation in a Slack group that validated the demand.
• Product Market Fit: Tom’s cautious approach to claiming product market fit and how continuous feedback and iteration are key to maintaining it.
• Customer Empathy: Building extreme empathy with customers, even saying "no" to them sometimes, to ensure the best long-term product decisions.
• Consistent Marketing: The focus on consistency in marketing efforts, avoiding one-time flashy campaigns and instead delivering constant value.
• Fundraising Advice: The importance of not needing to raise funds to succeed, which provided Tom with leverage and confidence when interacting with investors.