Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tiffany Ricks, CEO & Founder of HacWare, a security awareness platform that's raised $2.6 Million in funding.

Here are the most interesting points from our conversation:

• Transition to Product: Tiffany transitioned from running a consultancy to building HacWare after identifying phishing as a recurring vulnerability in her clients’ businesses.
• Phishing Impact: Phishing attacks lead to significant breaches, with 3.4 billion phishing emails sent daily and 71% of small businesses experiencing phishing attacks that lead to ransomware.
• Automated Solution: HacWare automates phishing simulations and security awareness training using AI, significantly reducing the labor hours required from 40 hours a week to just 1 hour a month.
• Educated Buyers: Small and mid-market businesses are becoming more knowledgeable about cybersecurity needs, understanding the importance of solutions like VPNs, password managers, and security awareness training.
• Continuous Improvement: HacWare releases software updates weekly, maintaining focus on customer pain points and continuously enhancing their platform’s capabilities.
• Future Vision: In five years, HacWare aims to provide comprehensive human risk assessments across various digital platforms, similar to credit scores, to identify and mitigate potential security risks.