Thibaut Sahagian - Frontlines.io | Where B2B Founders Talk GTM.

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Thibaut Sahagian, Founder and CEO of Multis, a crypto finance management platform that has raised over $9 million in funding.

Most Interesting Points from Our Conversation:

Background and Inspiration: Thibaut’s journey into crypto began in the political arena, where he worked on fraud-resistant voting systems using Bitcoin. This early exposure to crypto, first as speculative assets and then as a tool for empowerment, led him to realize the potential of impermanent crypto as the foundation for Multis.
Vision for Multis: The company aims to empower Web Three builders by providing USD checking accounts, corporate cards, and Web Three financial tooling, focusing on making financial management seamless for entrepreneurs in the crypto space.
The Attraction to Crypto: Thibaut’s interest in crypto was sparked by its potential for greater good beyond mere financial gain. His early engagement with pioneers in the space and the realization that blockchain could serve B2B solutions significantly influenced his career path.
Challenges of Launching in a Bear Market: Starting Multis in 2019, during a bear market, presented skepticism from investors and the broader community due to previous crypto busts. Yet, Thibaut sees bear markets as opportune times for building foundational elements of a lasting business.
Focus on B2B Over B2C: Thibaut’s passion for working with founders and entrepreneurs drove Multis’ B2B focus. He believes that building relationships with other businesses provides a contagious energy and a more resilient model than B2C approaches.
Educating the Market: A significant challenge was educating potential users about Web Three and its benefits. Thibaut learned that needing to educate the market indicated a distance from product-market fit.
Future Vision: In five years, Thibaut envisions Multis as the financial backbone of the Web Three economy, setting the gold standard for Web Three companies looking to build and grow.
Approach to Traction: With around 300 users, including leading companies in the crypto space, Multis has focused on direct sales and building relationships with founders, prioritizing community feedback and engagement to refine their product.

Listen Here

ConversationHighlights

Most Interesting Points from Our Conversation:

ActionableTakeaways

Put Everything Into One Niche:

The Importance of Timing in Market Entry:

Building B2B Relationships Is Key to Startup Success:

Educate Your Market Strategically:

Recommended FounderInterviews

Florian Wimmer

Jack McDonald

John Lunn

Ben Goldin

Ron Benegbi

Fady Hawatmeh

Wade Arnold

Steven Greene

Jonas Overgaard

Ahmad Ibrahim

Kevin Hart

Arik Shtilman

Daumantas Dvilinskas

Bob Suh

Swapnil Shinde

Jeremy Almond

Brian King

Matt Bivons

Julio Martínez

Steve Pomfret

Yasmin Graeml

Magali Chapuis

Jessica Zhang

Reed Switzer

Dan Beck

Rodney Reisdorf

Helen Chong

Kalpesh Kapadia

Scott Dorey

Laura Kornhauser

Brendan Playford

Felix Rodriguez

Ankit Ratan

Sohaib Zahid

Ben Borodach

Rafael Loureiro

Eric Velasquez Frenkiel

Olga Chin

Don Muir

Patrick Mollard

Iris Pfeifer

Nik Talreja

Shamir Karkal

Colin Luce

Klas Bäck

Daniel Grunstein

Stephany Kirkpatrick

Conversation
Highlights

Actionable
Takeaways

Recommended Founder
Interviews