In this episode of Marketing from the Frontlines, we speak with Táňa Rulková, VP of Marketing at TipHaus, a hospitality tech solution focused on tip management. With deep roots in the hospitality industry and a passion for beverage brands, Táňa shares how she built a lean, high-performing marketing team that produced over 50 case studies in just one year. Her approach combines strategic inbound marketing with tactical customer storytelling, creating a powerful engine for growth in a highly specialized B2B SaaS space.

Topics Discussed:

• Building an effective marketing strategy from scratch at a growing tech startup
• Creating a high-volume case study program that drives sales and product feedback
• Managing a lean marketing team with strategic use of part-time specialists and agencies
• Balancing freedom and agility in smaller organizations vs. structured processes in larger companies
• AI integration in daily marketing operations for content optimization and image generation
• The shift away from traditional trade shows toward more targeted digital events