Susan Liu.
Partner · Uncork Capital
Susan Liu is a Partner at Uncork Capital, a seed-stage venture capital firm based in San Francisco. Prior to joining Uncork Capital in 2021, she spent nine years as a software investor at Scale Venture Partners, where she focused on workplace trends and B2B software. Susan has been honored with a "Rising Star Award" by the National Venture Capital Association and named to Forbes' "30 Under 30" list.
Guest
Susan Liu
Partner
Company:
Uncork Capital
Location:
San Francisco, California, United States
Funding:
$200M Raised
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Welcome to another episode of Category Visionaries — Funding the Future. In today's episode, we're speaking with Susan Liu, Partner at Uncork Capital, a seed-stage venture capital firm investing out of a $200 Million fund.

Here are the most interesting points from our conversation:

Five takeaways from this conversation.

Actionable for Funding the Future investors

  1. Craft a Compelling Narrative
    When pitching, focus on telling a clear, concise story that highlights your team’s strengths, market opportunity, and product differentiation. Practice and refine your delivery to demonstrate your ability to sell.
  2. Prove Your Market Fit
    For early-stage companies, especially in vertical software, showing a credible path to market expansion is crucial. Ensure your pitch convinces VCs of the broader potential beyond your initial niche.
  3. Leverage Industry Experience
    If you’re coming from the industry you’re trying to disrupt, leverage your network and insights to quickly gain traction. This can significantly improve your chances of success.
  4. Focus on Efficiency
    As you prepare for Series A, ensure you can show not just growth but efficient growth. Investors are increasingly looking for startups that can scale without excessive burn.
  5. Embrace Customer Feedback Early
    Engage with potential customers early to validate your product. This helps refine your product wedge and increases your chances of securing early customers, which is crucial for B2B startups.