Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Steven Greene, CEO & Co-Founder of Standard Pracice (previously known as Nibble Health), a B2B healthcare payments platform that's raised $8.5 Million in funding.

Here are the most interesting points from our conversation:

• Inspired by Personal Experience: Steven shared how a personal healthcare emergency and an unexpected $8,000 medical bill led him to realize the need for more accessible healthcare financing solutions, inspiring the creation of Nibble Health.
• Innovative Healthcare Financing: Standard Practice offers zero-interest, zero-fee financing for medical expenses as an employee benefit, providing a healthcare safety net that removes financial barriers to care.
• Focus on Employers: By partnering with employers, Standard Practice enables companies to offer their workforce flexible healthcare payment options, improving employee retention, productivity, and overall financial wellness.
• Seamless Integration: The platform runs on Visa rails, allowing employees to use their Standard Practice card anywhere Visa is accepted, without the need for complex integrations with healthcare providers or payroll systems.
• Attributable ROI: Steven highlighted how Standard Practice can help employers save significantly on healthcare costs by encouraging employees to switch to high-deductible health plans, demonstrating a clear ROI for the program.
• Long-term Vision: Beyond healthcare financing, Steven envisions Standard Practice evolving into a comprehensive healthcare operating system that helps patients make better care decisions and navigate the healthcare system more effectively.