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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Steve Pomfret, CEO & Founder at Cygnetise, a signatory management platform that has raised $8 Million in funding.
Here are the most interesting points from our conversation:
Use your background and expertise in related fields to address inefficiencies in your industry, much like Steve used his operational change experience in banking to identify and solve signatory management inefficiencies with Cygnetise.
Transitioning to entrepreneurship doesn't have to be abrupt. Consider starting as a consultant or in a related freelance role to gain confidence, understand market needs better, and gradually build your business model.
When introducing new technologies, target smaller markets or regions that can make quick decisions and are more open to new solutions, like Cygnetise did with financial entities in the Channel Islands.
Continuous education and communication are essential when creating a new market category. Adjust and refine your marketing strategies based on customer feedback and changing market dynamics to better position your product.
Explore partnerships with larger entities that can bring your solution to a broader audience quickly. These partnerships can provide the necessary market penetration and credibility to accelerate growth.
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CEO of NeoTax
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CEO and Founder of Plumery
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Dan Beck, CEO & Co-Founder of 401GO: $14 Million Raised to Build the Future of Retirement Benefits for Small Businesses
General Partner of Fin Capital
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CEO of LODAS Markets
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CEO and Founder of InterPrice Technologies
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CEO of Arc
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Co-founder and CSO of Sila
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CEO and Co-Founder of Topkey
Jonathan Sukhia, CEO & Co-Founder of Topkey: $7 Million Raised to Build the Future of Financial Management for Short-Term Rentals
Managing Partner of GoAhead Ventures
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CEO and Co-Founder of Zeni
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VP of Growth of Wisetack
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CEO of OnCorps
Bob Suh, CEO of OnCorps: $18M Raised to Help Large Financial Institutions Solve Operational Problems with AI
Co-Founder & CEO of Blockpit
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CEO and Co-Founder of Crowded
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Co-Founder and CEO of Abacum
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CEO & Co-Founder of Basis Theory
Colin Luce, CEO & Co-Founder of Basis Theory: $20 Million Raised to Build the Future of Payments Tokenization
Co-Founder & CEO of Co-Founder & CEO
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Co-Founder and CEO of Stratyfy
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CEO & Co-Founder of Sydecar
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CEO & Founder of Finally
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CEO of PolySign
Jack McDonald, CEO of PolySign: $50 Million Raised to Power the Future of Digital Assets
Founder and CEO of Pomelo
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CEO & Co-Founder of Valid8
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CEO of Wealth
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CEO & Founder of Uplinq
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CEO of Rapyd
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Co-Founder and CEO of April
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CEO & President of Knownwell
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