Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Stephen Johnston, CEO and founder of GoodJob, an AI recruiting platform that has raised $9 million in funding.

• Stephen's journey as a serial entrepreneur, from his first tech company in the smart grid space to his current venture, GoodJob, and his passion for building companies from scratch.
• The problem of bad hires costing businesses dearly, both financially and in terms of missed opportunities, and Stephen's mission to increase the probability of hiring the right person from 50% to 75-85%.
• GoodJob's unique approach to building predictive behavioral models based on a company's existing employee data, ensuring a customized solution that accounts for cultural fit and role-specific success factors.
• The platform's ability to identify employees who may be in the wrong role and suggest better-fitting positions within the company, enabling internal mobility and reducing turnover.
• GoodJob's early traction with enterprise customers, including a large healthcare system in Mississippi and a state-funded pilot program involving major employers like Continental Tire and Nissan.
• The advantages and challenges of building a tech startup in the South, and Stephen's experience leveraging remote work to attract top talent from around the world.
• Stephen's perspective on the importance of focusing on a specific customer profile while remaining open to pivots based on market feedback and evolving needs.