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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Stephany Lapierre, Founder & CEO of Tealbook, a supplier data platform that’s raised over $72 Million in funding.
Here are the most interesting points from our conversation:
When raising capital, especially as a solo founder, hire a team that complements your skills and boosts investor confidence in your ability to execute.
Investors want to see the potential for high returns and not just the need for capital. Position your company as an opportunity they don’t want to miss.
Invest early in thought leadership through blogs, webinars, and building relationships with industry analysts to establish credibility and educate the market.
Ensure that data quality is a priority from the start. Poor data quality can hinder the success of digital procurement systems and other enterprise applications.
Continuously test and refine your messaging and product features based on customer feedback to ensure alignment with market needs and expectations.