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Welcome to another episode of Unicorn Builders. In today’s episode, we’re speaking with Steffen Tjerrild, Co-Founder, CFO & COO of Synthesia, an AI video platform that has raised over $150 Million in funding.
Here are the most interesting points from our conversation:
Steffen's success in cold emailing Mark Cuban highlights the potential of direct outreach if you have a compelling pitch and understand your target's interests.
During the initial years, exploring different industries and use cases allowed Synthesia to identify the best market fit, emphasizing the value of flexibility and exploration.
The rise of ChatGPT was a catalyst for Synthesia’s growth, showing the importance of aligning with broader industry trends to amplify your company’s relevance.
Using both qualitative and quantitative data from self-service and enterprise clients can help pinpoint the most valuable market segments and use cases for expansion.
Offering free trials or freemium options can attract a broader user base, driving organic growth and providing valuable user data for refining the product.
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Founder and CEO of Typeface
Abhay Parasnis: the Story of Typeface ($1 Billion Valuation)
CEO & Founder of Unqork
Gary Hoberman: the GTM Story of Unqork ($2B+ Valuation)
Co-Founder & CEO of Omada Health
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CEO of Lightspeed
Jean Paul Chauvet: the Story of Lightspeed ($2+ Billion Valuation)
Co-Founder of Paddle
Harrison Rose: the Story of Paddle ($1.4 Billion Valuation)
Co-Founder and CEO of SambaNova
Rodrigo Liang: the Story of SambaNova ($5+ Billion Valuation)
CEO and Founder of Paper
Philip Cutler: The GTM Story of Paper ($1.5B Valuation)
Co-Founder and Co-CEO of Brex
Henrique Dubugras: the Story of Brex ($12 Billion+ Valuation)
Co-Founder & CEO of Airbyte
Michel Tricot: the Story of Airbyte ($1.5 Billion Valuation)
CEO of StoreDot
Doron Myersdorf: the Story of StoreDot ($1.2 Billion Valuation)
Team Member of Beta Technologies
Kyle Clark: the Story of Beta ($1.2 Billion Valuation)
CEO of Chronosphere
Martin Mao: The Story of Chronosphere ($1.6 Billion Valuation))
Co-Founder & Chief Sustainability Officer of RELEX Solutions
Johanna Småros: the Story of RELEX Solutions ($5.7 Billion Valuation)
CEO and Co-founder of Newfront
Spike Lipkin: the GTM Story of Newfront ($2.2 Billion Valuation)
President of Remote
Marcelo Lebre: the Story of Remote ($3 Billion+ Valuation)
Co-Founder of VAST Data
Jeff Denworth: The Story of VAST Data ($9.1 Billion Valuation)
Founder and CEO of SmartRecruiters
Jerome Ternynck: the Story of SmartRecruiter ($1.5 Billion Valuation)
Co-Founder of SumUp
Marc-Alexander Christ: the Story of SumUp ($8.5 Billion Valuation)
CEO and Founder of Guideline
Kevin Busque: the Story of Guideline ($1.1B+ Valuation)
CTO and Co-Founder of Copado
Federico Larsen: the Story of Copado ($1.2 Billion Valuation)
CEO & Co-founder of Bloomreach
Raj De Datta: the GTM Story of Bloomreach ($2.2 Billion Valuation)
CEO of Beyond Identity
Tom “TJ” Jermoluk: The GTM Storyteller of Beyond Identity ($1.1 Billion Valuation)
Co-Founder & CEO of Monte Carlo
Barr Moses: the GTM Story of Monte Carlo ($1.6 Billion Valuation)
CEO & Co-Founder of Andela
Jeremy Johnson: the Story of Andela ($1.5 Billion Valuation)
Co-Founder & CEO of Flexe
Karl Siebrecht: the Story of Flexe (1+ Billion Valuation)
Chairman and Co-Founder of Carbon
Joseph DeSimone: the Story of Carbon ($2.5 Billion Valuation)
CEO & Co-founder of Workrise
Michael Witte: Workrise: the GTM Story of Workrise ($3 Billion Valuation)
CEO and Co-Founder of Komodo Health
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CEO & Founder of Aura
Hari Ravichandran: the Story of Aura ($2.5 Billion Valuation)
CEO and Co-Founder of Starburst
Justin Borgman: the Story of Starburst ($3+ Billion Valuation)
CEO and Co-Founder of PointClickCare
Dave Wessinger: the Story of PointClickCare ($5 Billion Valuation)
CEO & Co-Founder of Swiftly
Henry Kim: The GTM Story of Swiftly ($1B+ Valuation)