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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Siadhal Magos, CEO & Co-Founder of Metaview, an AI assistant for hiring that has raised over $14 Million in funding.
Here are the most interesting points from our conversation:
- Founding Insight: Siadhal and his co-founders recognized that crucial hiring data was locked in interview conversations, leading them to create Metaview to capture and analyze this data for better hiring decisions.
- Evolving the Solution: Although the problem has remained consistent since 2018, advances in AI and LLMs have significantly enhanced Metaview’s ability to provide actionable insights from interview data, making the product more valuable.
- Challenges in Adoption: While the product concept is widely accepted, adoption can be slowed by multi-stakeholder sales processes and competing internal priorities within target organizations.
- Bottoms-Up Go-To-Market Strategy: Metaview’s initial focus was on tech companies similar to those the founders had worked at. As the product evolved, the target market broadened, allowing for a bottoms-up approach that leverages direct end-user engagement.
- Founder-Led Marketing: Siadhal attributes the success of their marketing efforts, particularly on social media, to authentic and knowledgeable communication directly from the founder, focusing on topics where he holds true expertise.
- Creating a New Line Item: Metaview often requires customers to create a new software line item in their budgets, which is justified by the product’s significant ROI—saving recruiters six to ten hours per week.
Actionable
Takeaways
Leverage Personal Expertise in Marketing:
Founders should focus on marketing topics they are genuinely passionate and knowledgeable about. This reduces preparation time and increases authenticity, resonating better with the audience.
Adopt a Bottoms-Up Sales Approach:
When your product directly benefits end-users, consider a bottoms-up sales approach that builds momentum through early user engagement rather than relying solely on top-down sales.
ROI-Focused Selling:
When introducing a new line item in a company’s budget, emphasize the direct, quantifiable ROI your product provides. For Metaview, the pitch centers on significant time savings for recruiters.
Utilize Customer Testimonials:
If your product generates strong positive feedback, make customer testimonials a central part of your marketing strategy. Authentic peer recommendations can be a powerful trust-building tool.
Optimize for Quick Time-to-Value:
Especially in the AI space, ensure your product delivers immediate value to users. This not only accelerates adoption but also tightens your feedback loop, allowing for rapid iteration and improvement.
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