Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Shalabh Singhal, CEO & Co-Founder of Trademo, a supply chain intelligence platform that's raised $12.5 Million in funding.

Here are the most interesting points from our conversation:

• Vision for Supply Chain Intelligence: Shalabh explains how Trademo aims to build a single source of truth for global supply chains, providing intelligence, compliance, and risk management solutions.
• Impact of COVID-19: The pandemic exposed vulnerabilities in global supply chains, highlighting the need for robust solutions to manage disruptions.
• Unique Market Positioning: Trademo differentiates itself by integrating intelligence, compliance, and risk management into a single platform, addressing the complex needs of modern supply chains.
• Growth and Traction: Since launching, Trademo has seen impressive growth, with a month-on-month increase of over 100% in its first year.
• Content Marketing Strategy: Shalabh emphasizes the importance of founders driving content marketing in the early stages to set high standards and build trust.
• Fundraising Insights: Shalabh shares his approach to selecting investors who understand the industry and can offer valuable support beyond capital.