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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Senan Ebrahim, CEO & Founder of Delfina, an intelligent pregnancy care platform that’s raised over $10 Million in funding.
Here are the most interesting points from our conversation:
- Inception of Delfina: Senan was inspired to create Delfina after witnessing a preventable stillbirth during his time as an MD PhD student at Harvard, leading to his focus on using AI to predict and prevent pregnancy complications.
- Personal Motivation: A personal emergency involving his wife’s pregnancy highlighted the inadequacies in maternal health care, driving Senan’s commitment to improving the system.
- Maternal Health Crisis: The US maternal health crisis is exacerbated by a reactive, profit-driven healthcare system, with particularly poor outcomes for marginalized groups such as Black and Native women.
- Predictive Technology: Delfina’s AI-powered platform can predict complications as early as 12-14 weeks into pregnancy, providing crucial insights to OB-GYNs and midwives.
- Founding Journey: The first 90 days involved building the initial AI models and recruiting key team members, including his brother Ali as CTO and Priyanka Badia for product development.
- Early Adoption and Validation: Delfina spent two years clinically validating their models with partners like Mayo Clinic before securing early customers, highlighting the importance of scientific validation in healthcare.
Actionable
Takeaways
Clinical Validation is Crucial:
In healthcare, ensuring that your product is scientifically and clinically validated before scaling is essential for gaining trust and proving efficacy.
Leverage Personal Networks:
Utilize existing networks and industry connections to find early adopters who are willing to take a chance on innovative solutions.
Integrate with Existing Systems:
Embedding your product into existing workflows of healthcare providers can drive adoption and ensure better integration.
Customer-Centric Development:
Continuously engage with end-users (both patients and providers) to refine and improve the product based on their feedback.
Storytelling in Sales:
Simplify and effectively communicate your value proposition to diverse stakeholders to drive adoption and trust in your product.
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