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Sarah Basiri.
Chief Revenue Officer · Biome Makers
Sarah Basiri is a proven, pragmatic, and strategic professional with 15+ years of marketing experience within multinational organizations, across diverse industry verticals. Sarah's entrepreneurial spirit, effective leadership skills, and infectious enthusiasm, has allowed her to build high-performing teams, accelerate sales for complex and technical B2B companies, and drive growth and operational excellence. Sarah is the Global Head of Marketing, setting the marketing strategy for Biome Makers and managing a global team of marketing and communication professionals. Prior to joining Biome Makers, Sarah worked at Heliospectra, a Swedish biotech company, as the Vice President of Marketing, setting and implementing the global marketing strategy as well as investor relations initiatives to increase brand awareness and drive revenue. Sarah gained her bachelor's degree from York University and is passionate about the future of agriculture and playing a role in soil health recovery.
Guest
Sarah Basiri
Chief Revenue Officer
Company:
Biome Makers
Location:
Miami-Fort Lauderdale Area
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In this episode of The Marketing Front Lines, we speak with Sarah Basiri, Chief Revenue Officer at Biome Makers, a global agtech leader that sequences soil microbiome DNA to deliver agronomic insights. Sarah's journey from traditional publishing to cutting-edge B2B marketing provides a unique perspective on audience-first demand generation. At Biome Makers, she's mastered the art of breaking into global enterprise accounts through surgical precision targeting and creative campaign execution that eliminates traditional sales friction.

Topics Discussed:

Seven takeaways from this conversation.

Actionable for Agtech marketers

  1. Execute Logo-Hijacking LinkedIn Campaigns for Instant Attention
    Sarah's team places target company logos directly on LinkedIn ads with messaging like "how we're partnering" to immediately capture attention from employees scrolling through their feeds. This visual disruption technique leverages existing brand recognition and curiosity to drive significantly higher click-through rates than generic B2B ads.
  2. Design Closed-Door Webinars to Create Exclusivity and Urgency
    Instead of open webinars, Biome Makers requires corporate email registration and restricts access to specific companies and job titles. This exclusivity model eliminates unqualified attendees while creating a premium experience that makes prospects feel specially selected, leading to higher engagement and conversion rates.
  3. Use Existing Customer Success as Social Proof for Account Expansion
    Rather than cold outreach to new divisions within enterprise accounts, Sarah's campaigns showcase successful projects with one team to attract interest from other departments. This approach transforms internal expansion from sales-driven to marketing-driven by letting proven results do the selling.
  4. Implement Surgical LinkedIn Targeting Over Broad Demographics
    Sarah targets by exact company name plus specific job titles rather than industry or demographic categories. This laser-focused approach ensures zero ad spend waste while creating personalized experiences that feel hand-crafted for each prospect, even at scale.
  5. Build Complete Tech Stack Integration for Buyer Journey Intelligence
    By hosting their website on HubSpot and using every feature from chatbots to service hub, Biome Makers creates an unbroken data chain from first website visit to closed deal. This integration provides unprecedented visibility into buyer behavior and enables precise nurturing strategies.
  6. Treat Email Lists Like Premium Assets, Not Broadcast Channels
    Sarah's team segments every email send and refuses to mass-blast their database, preferring to send fewer, highly relevant messages. This discipline maintains list health, drives higher engagement rates, and builds genuine trust with prospects who receive only valuable, targeted content.
  7. Use A/B Testing to Discover Audience Motivations, Not Just Preferences
    When Sarah's flashy QR code campaign flopped while sustainability-focused messaging succeeded, it revealed that CPG buyers prioritize supply chain resilience over consumer-facing innovations. This deeper insight informed all future messaging strategies and campaign development.

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