Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Saket Saurabh, co-founder and CEO of Nexla, a data operations platform that has raised over $15 million in funding. Here are the most interesting points from our conversation:

• Saket's Journey to Silicon Valley: Fueled by a passion for innovation and entrepreneurship, Saket moved to the US in 1999, drawn by the allure of Silicon Valley and its vibrant startup ecosystem.
• Nexla's Origin and Mission: Motivated by the challenges in data processing he observed in his previous ventures, Saket founded Nexla to empower anyone to work with data through automation in data engineering.
• The Challenge of Messaging in the Data Space: Saket discusses the difficulty of cutting through the clutter of existing data technologies and terminologies to present Nexla's innovative solution to potential customers.
• Customer Traction and Success Stories: Nexla's strategy of solving complex problems for large enterprises has attracted major clients like JPMorgan Chase, JNJ, DoorDash, and Instacart, showcasing the platform's versatility and power.
• The Role of Gartner and Analysts in Enterprise Buying: Saket emphasizes the importance of building relationships with analyst firms like Gartner to gain credibility and trust in the enterprise market.
• Future Vision for Nexla: Looking ahead, Saket outlines Nexla's ambition to simplify data work further, envisioning a future where integrating and manipulating data in applications is as straightforward as using APIs from providers like Stripe or Twilio.