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Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Saket Saurabh, co-founder and CEO of Nexla, a data operations platform that has raised over $15 million in funding. Here are the most interesting points from our conversation:
Nexla's focus on empowering anyone to work with data by automating data engineering tasks underscores the value of a mission-driven approach to technology development. This focus helps in addressing core problems and delivering solutions that resonate with a wide range of users and industries.
Saket's transition from the mobile advertising space to founding Nexla was driven by his desire to work on more meaningful problems and his observation of the data processing challenges in his previous ventures. This move demonstrates the importance of leveraging personal experiences and industry observations to identify gaps and innovate solutions that address complex challenges.
Nexla's engagement with Gartner and other analyst firms illustrates the strategic value of building relationships with industry analysts to gain credibility and trust in the enterprise market. This approach can be crucial for startups looking to break into competitive and complex markets.
Nexla's decision to target large enterprises from the outset and build an enterprise-grade product showcases the importance of aiming for high standards in product development. This approach ensures that the product is capable of solving some of the most complex problems for large clients, setting a strong foundation for scalability and broader market adoption.