Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Rohit Bhadange, CEO & Founder of Zamp, a modern sales tax solution for e-commerce and SaaS companies that has raised $14 Million in funding.

Here are the most interesting points from our conversation:

• Zamp automates sales tax compliance for e-commerce and SaaS companies: Zamp ensures small and mid-market businesses spend less time managing sales tax and more time focusing on revenue-generating activities.
• The risk of sales tax non-compliance: If businesses fail to properly collect and remit sales tax, they could face serious financial and even criminal penalties, particularly with increasing audits by states.
• Sales tax is a growing issue since 2018: The Supreme Court ruling in Wayfair vs. South Dakota significantly increased the burden on businesses to charge sales tax even without physical presence in a state.
• Lack of education is a key problem: Many businesses are unaware of the complexities of sales tax, leading to non-compliance. Zamp’s approach focuses heavily on educating their customers through various channels to mitigate this risk.
• Zamp combines technology with expert services: Rohit emphasizes the importance of blending automation with expert advice, especially in compliance-heavy industries where trust is critical.
• Building trust through content: Rohit underscores the power of founder-led content and consistent, informative outreach to build credibility with potential customers and partners.