Rohit Bhadange

CEO & Founder

Bio

Rohit Bhadange is the CEO and Co-Founder of Zamp, a modern sales tax solution for e-commerce and SaaS companies. Prior to founding Zamp, Rohit spent a significant portion of his career investing in software and e-commerce companies across various stages. His expertise in sales tax compliance and passion for simplifying complex tax requirements have shaped Zamp into a pioneering solution in the industry.

Rohit Bhadange is the CEO and Co-Founder of Zamp, a modern sales tax solution for…

Company:

Zamp

Location:

New York, New York, United States

Description:

Zamp offers an end-to-end sales tax solution designed to automate compliance for e-commerce and SaaS companies. The platform provides businesses with tools for nexus monitoring, rooftop-level tax calculation, and registration and filing. Zamp integrates with multiple platforms like Shopify and BigCommerce, making it easier for companies to manage their sales tax obligations across 12,000 U.S. tax jurisdictions. Zamp has raised $10 million in funding and continues to innovate in the tax compliance space with offerings like Z-Tax, which helps accounting firms streamline tax processes.

Zamp offers an end-to-end sales tax solution designed to automate compliance for e-commerce and SaaS…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rohit Bhadange, CEO & Founder of Zamp, a modern sales tax solution for e-commerce and SaaS companies that has raised $14 Million in funding.

Here are the most interesting points from our conversation:

Zamp automates sales tax compliance for e-commerce and SaaS companies: Zamp ensures small and mid-market businesses spend less time managing sales tax and more time focusing on revenue-generating activities.
The risk of sales tax non-compliance: If businesses fail to properly collect and remit sales tax, they could face serious financial and even criminal penalties, particularly with increasing audits by states.
Sales tax is a growing issue since 2018: The Supreme Court ruling in Wayfair vs. South Dakota significantly increased the burden on businesses to charge sales tax even without physical presence in a state.
Lack of education is a key problem: Many businesses are unaware of the complexities of sales tax, leading to non-compliance. Zamp’s approach focuses heavily on educating their customers through various channels to mitigate this risk.
Zamp combines technology with expert services: Rohit emphasizes the importance of blending automation with expert advice, especially in compliance-heavy industries where trust is critical.
Building trust through content: Rohit underscores the power of founder-led content and consistent, informative outreach to build credibility with potential customers and partners.

Actionable
Takeaways

Automate Non-Revenue Generating Processes:

For businesses, especially in e-commerce and SaaS, automating time-consuming, non-revenue generating tasks like sales tax compliance allows teams to focus on growth activities. Zamp takes care of tax obligations, allowing founders to prioritize scaling.

Education as a Key GTM Strategy:

Zamp uses education to drive demand, showing that knowledge gaps in compliance are a major risk for many businesses. Founders can learn from this by ensuring their GTM strategy involves educating customers on critical pain points rather than just pitching solutions.

The Power of Combining Technology with Human Expertise:

Rohit emphasizes that offering both automation and expert support increases customer trust, especially in complex fields like tax compliance. Founders in other industries should consider a hybrid approach of combining tech-driven solutions with personalized support to enhance customer experience.

Focus on Depth Over Volume in Partnerships:

Rohit advises going narrow and deep with partnerships—prioritizing a few high-quality relationships over signing numerous deals that don’t deliver results. By deeply engaging with a few strategic partners, businesses can unlock greater long-term value.

Content-Led GTM Strategy:

Founder-led content, such as thought leadership on social media, played a crucial role in Zamp’s growth. Founders should prioritize creating and distributing valuable content to build trust and increase brand visibility, especially when targeting niche or compliance-heavy markets.