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Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Rodrigo Leme, Marketing Director at Right-Hand Cybersecurity, a human risk management platform that has raised $6 Million in funding.
Here are the most interesting points from our conversation:
Emphasize educating your audience rather than selling directly to them. Create content that informs, teaches, and adds value, helping to build a more informed customer base and establish your brand as a thought leader in your niche.
Stay adaptive and open to incorporating emerging platforms and technologies into your marketing strategy. As Rodrigo illustrated with the transition from direct mail to social media, new channels can offer unprecedented opportunities to reach and engage your audience more effectively.
Leverage AI technologies to streamline content production and research, but maintain a human touch in your content creation process. Use AI to enhance productivity and creativity, ensuring your content remains personal, relatable, and genuinely useful to your audience.
Develop a dual strategy that includes both in-depth, long-form content for SEO and thought leadership, and short-form, engaging content for social media platforms. This balanced approach helps cater to diverse audience preferences and maximizes your content's reach and impact.
Encourage your team, from founders to front-line employees, to share their insights, experiences, and ideas. A collaborative and communicative culture not only enriches your thought leadership but also ensures your marketing messages resonate more authentically with your target audience.
CEO of SolCyber
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CEO & Co-Founder of Vicarius
Michael Assraf, CEO of Vicarius: $29 Million Raised to Build the Future of Vulnerability Prioritization
CEO and Co-Founder of Cleafy
Matteo Bogana, CEO & Co-Founder of Cleafy: $12 Million Raised to Build the Future of Online Fraud Prevention
CEO & Co-Founder of Hush
Mykolas Rambus, CEO & Co-Founder of Hush: $7.5 Million Raised to Build the Future of Data Privacy
CEO of Beyond Identity
Tom “TJ” Jermoluk, CEO of Beyond Identity: $200 Million Raised to Build the Future of Multi-Factor Authentication
CEO of Qohash
Jean Le Bouthillier, CEO of Qohash: $20 Million Raised to Build the Future of Data Security
CEO & Founder of Trusona
Ori Eisen, CEO & Founder of Trusona: $38 Million Raised to Power the Future of Account Takeover Prevention
Founder of Sweepatic
Stijn Vande Casteele, Founder of Sweepatic: $4.4 Million Raised to Build the Future of External Attack Surface Management
CEO & Founder of Chainguard
Dan Lorenc, CEO & Founder of Chainguard: $250 Million Raised to Power the Future of Software Supply Chain Security
CEO and Co-Founder of OneLayer
Dave Mor, CEO and Co-Founder of OneLayer: $15 Million Raised to Protect Private Cellular Networks
CEO and Founder of Strata Identity
Eric Olden, CEO and Founder of Strata Identity: $42 Million Raised to Build the Identity Orchestration Category
CEO and Founder of Dropzone AI
Edward Wu, CEO & Founder of Dropzone AI: $20 Million Raised to Build the Future of AI SOC Analysts
CEO, Co-Founder of Strike Graph
Justin Beals, CEO of Strike Graph: $12 Million Raised to Build the Future of Automated Security and Compliance
Co-Founder of Antithesis
Will Wilson, Co-Founder of Antithesis: $47 Million Raised to Build the Future of Autonomous Testing
CEO & Co-Founder of Vaultree
Ryan Lasmaili, CEO of Vaultree: $16 Million Raised to Build the World’s First Fully Functional Data-in-Use Encryption
CEO and Co-Founder of Perygee
Mollie Breen, CEO and Co-Founder of Perygee: $6.4 Million Raised to Build the Future of IT/OT Security
Founder and CEO of Onyxia
Sivan Tehila, Founder and CEO of Onyxia: $5 Million Raised to Build the Future of Cybersecurity Performance Management
CEO and Co-Founder of Gem Security
Arie Zilberstein, CEO and Co-Founder of Gem Security: $34 Million Raised to Power the Future of Cloud Detection and Response
CTO & Co-Founder of Vali Cyber
Austin Gadient, CTO & Co-Founder of Vali Cyber: $15 Million Raised to Build the Future of Linux Security
CEO of SnapAttack
Peter Prizio Jr, CEO of SnapAttack: $8 Million Raised to Power the Future of Threat Management
CEO and Co-Founder of Tamnoon
Marina Segal, CEO & Co-Founder of Tamnoon: Over $5 Million Raised to Build the Future of Cloud Security
CEO & Co-Founder of Huntress
Kyle Hanslovan, CEO of Huntress: $160 Million Raised to Build the Future of Managed Security
CEO and Co-Founder of Prelude
Spencer Thompson, CEO and Co-Founder of Prelude: Over $30 Million Raised to Build the Future of Continuous Security Testing
CEO of Nisos
David Etue, CEO of Nisos: $33 Million Raised to Build the Future of Managed Intelligence
CEO of Clear Skye
John Milburn, CEO of Clear Skye: More Than $20 Million Raised to Build the Future of Identity and Access Governance
CEO and Founder of HacWare
Tiffany Ricks, CEO and Founder of HacWare: $2.6 Million Raised to Build the Future of Security Awareness
CEO & Co-Founder of Cyrebro
Nadav Arbel, CEO & Co-Founder of Cyrebro: $51 Million Raised to Build the Future of ML-Backed MDR
CEO and Co-Founder of VISO Trust
Paul Valente, CEO and Co-Founder of VISO Trust: $17 Million Raised to Build the Future of Third-Party Cyber Risk Management
CEO of ForAllSecure
David Brumley, CEO of ForAllSecure: $38 Million Raised to Build the Future of Security Testing
CEO and Co-Founder of IriusRisk
Stephen de Vries, CEO and Co-Founder of IriusRisk: $40 Million Raised to Build the Future of Threat Modeling
Co-Founder and Co-CEO of Permiso Security
Jason Martin, Co-Founder and Co-CEO of Permiso Security: $10 Million Raised to Build the Future of Cloud Security
CEO and Founder of Gomboc
Ian Amit, CEO & Founder of Gomboc: $5 Million Raised to Build the Future of Cloud Security Remediation
CEO & Co-Founder of Dasera
Ani Chaudhuri, CEO & Co-Founder of Dasera: $21 Million Raised to Build the Future of Data Security
CEO of Allure Security
Josh Shaul, CEO of Allure Security: $6 Million Raised to Help Businesses Win the Battle Against Online Scammers
VP of Marketing of Shift5
From the Pentagon to B2B: Colby Proffitt’s Journey and ABM Insights
Founder & CEO of Hivewatch
Ryan Schonfeld, CEO of Hivewatch: $25 Million Raised to Build the OS of Physical Security
CEO of Glasswall
Danny Lopez CEO of Glasswall: $60+ Million Raised to Make the Content Disarm and Reconstruction (CDR) Category Mainstream
Founder and CEO of Calamu
Paul Lewis, CEO of Calamu: $20 Million Raised to Build the Cyber Storage Category
CEO of CrowdSec
Philippe Humeau, CEO of CrowdSec: $21 Million Raised to Build the Future of Cyber Threat Intelligence
Chief Marketing & Alliances Officer of DataDome
Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome: 20 Years in Silicon Valley – Insights on the Evolving Tech Landscape
CEO & Co-Founder of Cloaked
Arjun Bhatnagar, CEO of Cloaked: $25 Million Raised to Build the Future of Data Privacy
CEO & Co-Founder of Monad
Christian Almenar, CEO of Monad: $19 Million Raised to Solve the Cybersecurity Big Data Problem
CEO and Co-Founder of CalypsoAI
Neil Serebryany, CEO & Co-Founder of CalypsoAI: $38 Million Raised to Power the Future of AI Security
CEO & Co-Founder of ElastiFlow
Robert Cowart, CEO & Co-Founder of ElastiFlow: $8 Million Raised to Power the Future of Network Performance and Security Analytics
CEO and Founder of SecurityPal
Pukar Hamal, CEO and Founder of SecurityPal: $21 Million Raised to Power the Future of Customer Assurance
CEO and Co-Founder of Opal Security
Umaimah Khan, CEO & Co-Founder of Opal Security: $32 Million Raised to Build the Future of Identity Security