Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Robert Thelen, CEO & Founder of Rownd, an app onboarding platform that's raised $3.3 Million in funding.

Here are the most interesting points from our conversation:

• The Onboarding Problem: Robert highlights that nearly half of users drop off during the onboarding process of apps, leading to substantial losses in potential user engagement and revenue.
• The Aha Moment: After joining Y Combinator, Robert identified that many CEOs were struggling with user growth due to high drop-off rates at the login and sign-up stages, sparking the creation of Rownd.
• Customer-Centric Development: The first three to six months involved close interaction with early customers to understand and solve their pain points, a practice that continues to drive product development at Rownd.
• Pain Point Pricing Strategy: Rownd focuses on solving significant pain points and charges a premium, ensuring they provide high value and targeting customers who truly need their solution.
• Consumer-Focused Market: Rownd primarily serves B2C companies where user friction can drastically impact user retention, such as in competitive industries like health and wellness.
• Stress Management Skills: Robert’s military background has equipped him with exceptional stress management skills, which he applies in high-pressure situations in the startup environment.