Rishabh Jain

CEO and Co-Founder

Bio

Rishabh Jain is the CEO and Co-Founder of Fermàt, a content commerce platform. He has extensive experience in technology and business, having previously held executive roles at LiveRamp and co-founded two startups in solar energy and laboratory data sharing. Rishabh holds degrees from Wharton and the Engineering school at UPenn, a Master’s in Physics from Imperial College London, and a PhD in Materials Science from MIT.

Rishabh Jain is the CEO and Co-Founder of Fermàt, a content commerce platform. He has…

Company:

Fermàt

Description:

Fermàt, founded in 2021, is a content commerce platform that enables brands to create dynamic, high-converting shopping experiences directly within their content. The platform integrates seamlessly with various digital channels, allowing for personalized shopping experiences that enhance customer engagement and boost conversion rates. Fermàt has raised significant funding, including a $17 million Series A round, and works with brands like Goodles, Hero Bread, and Nood to optimize their content commerce strategies.

Fermàt, founded in 2021, is a content commerce platform that enables brands to create dynamic,…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rishabh Jain, CEO & Co-Founder of Fermàt, a content commerce platform that’s raised over $12 Million in funding.

Here are the most interesting points from our conversation:

From Ad Tech to Entrepreneurship: Rishabh shares his transition from being a VP of Innovation at Liveramp to founding Fermàt, driven by the changes in digital tracking announced by Apple.
Innovative Product Offering: Fermàt allows commerce brands to create customizable stores for every piece of content they launch online, enhancing user experience and conversion rates.
Target Customers: Fermàt primarily works with small to medium-sized D2C brands in categories like food and beverage, beauty, apparel, and home goods.
Impressive Growth Metrics: Fermàt saw a significant inflection point in Q4 of last year, with a 125x growth in GMV in twelve weeks and rapid customer acquisition in subsequent quarters.
Overcoming Market Challenges: Rishabh discusses the pressures faced by e-commerce brands today and his medium-term optimism driven by new AI tools.
Exciting Future Developments: Rishabh teases new AI-powered features coming in May, allowing brands to create unique, engaging shopping experiences tailored to various themes and moods.

Actionable
Takeaways

Embrace Community-Driven Growth:

Leverage your initial user base to drive referrals and expand your customer base. Fermàt's rapid growth was fueled by word-of-mouth and community trust.

Create Tailored User Experiences:

Customizing landing pages and stores to match specific ad content can significantly improve conversion rates. Fermàt's technology allows for this level of personalization effortlessly.

Focus on Performance Metrics:

Ensure your product delivers substantial performance improvements for your customers. Fermàt's ability to decrease CPA by 30% makes it a compelling choice for D2C brands.

Adapt to Market Changes:

Stay resilient and flexible in the face of market pressures. Rishabh acknowledges the current challenges in e-commerce but remains optimistic about future opportunities driven by AI.

Innovate with AI:

Utilize AI tools to create unique, engaging experiences that stand out. Fermàt's upcoming features will enable brands to transform their online stores in creative and impactful ways.