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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rishabh Jain, CEO & Co-Founder of Fermàt, a content commerce platform that’s raised over $12 Million in funding.
Here are the most interesting points from our conversation:
Leverage your initial user base to drive referrals and expand your customer base. Fermàt's rapid growth was fueled by word-of-mouth and community trust.
Customizing landing pages and stores to match specific ad content can significantly improve conversion rates. Fermàt's technology allows for this level of personalization effortlessly.
Ensure your product delivers substantial performance improvements for your customers. Fermàt's ability to decrease CPA by 30% makes it a compelling choice for D2C brands.
Stay resilient and flexible in the face of market pressures. Rishabh acknowledges the current challenges in e-commerce but remains optimistic about future opportunities driven by AI.
Utilize AI tools to create unique, engaging experiences that stand out. Fermàt's upcoming features will enable brands to transform their online stores in creative and impactful ways.