Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Rishabh Jain, CEO & Co-Founder of Fermàt, a content commerce platform that's raised over $12 Million in funding.
Here are the most interesting points from our conversation:
- From Ad Tech to Entrepreneurship: Rishabh shares his transition from being a VP of Innovation at Liveramp to founding Fermàt, driven by the changes in digital tracking announced by Apple.
- Innovative Product Offering: Fermàt allows commerce brands to create customizable stores for every piece of content they launch online, enhancing user experience and conversion rates.
- Target Customers: Fermàt primarily works with small to medium-sized D2C brands in categories like food and beverage, beauty, apparel, and home goods.
- Impressive Growth Metrics: Fermàt saw a significant inflection point in Q4 of last year, with a 125x growth in GMV in twelve weeks and rapid customer acquisition in subsequent quarters.
- Overcoming Market Challenges: Rishabh discusses the pressures faced by e-commerce brands today and his medium-term optimism driven by new AI tools.
- Exciting Future Developments: Rishabh teases new AI-powered features coming in May, allowing brands to create unique, engaging shopping experiences tailored to various themes and moods.