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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Paul Valente, CEO & Co-Founder of Viso Trust, a third-party risk management platform that’s raised $17 Million in funding.
Here are the most interesting points from our conversation:
Address friction on both sides of your process. Whether it's for your customers or their partners, reducing friction can significantly enhance adoption and satisfaction.
Use your background and experiences to empathize with your target customers. Understanding their pain points and needs can give you a competitive edge.
When incorporating AI, ensure it genuinely enhances your product. Educate your customers on the real benefits and avoid buzzword overload.
Engage potential customers and industry leaders as early as possible. Their feedback is invaluable and can lead to early adoption and long-term relationships.
Regularly update and refine your product based on customer feedback and evolving industry needs to stay ahead of the competition and maintain relevance.
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