Patty DuChene.
SVP of Marketing & Growth · Sendoso
SVP of Marketing and Growth at Sendoso, former CEO at Postal. Scaled from Account Executive to sales leadership at Wrike, building teams from first hire through international expansion and acquisition integration.
Guest
Patty DuChene
SVP of Marketing & Growth
Company:
Sendoso
Location:
San Luis Obispo
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In this episode of How I Hire, Andy Mowat speaks with Patty DuChene, SVP of Marketing and Growth at Sendoso, about her systematic approach to inheriting and rebuilding teams post-acquisition. Drawing from her experience scaling from first sales hire at bootstrapped Wrike to leading teams through high-growth trajectories, Patty shares her 45-day team diagnostic framework, her contrarian stance against case studies, and why she deliberately targets hospitality veterans and returning parents for revenue roles.

Topics discussed:

ABOUT YOUR HOST: 

Andy Mowat has built GTM engines for top companies throughout his career. He led Revenue Operations and Demand Gen at four unicorns, including scaling from $10M to $100M ARR at both Upwork and Culture Amp, and helping guide Box and Carta through IPO scale. With a passion for connecting people, Andy has advised executives on their careers for years and launched Whispered to make searching for executive roles less intimidating. 

Learn more about about Whispered: www.whispered.com

Interact with AI Andy: www.whispered.com/whisper-search

Four takeaways from this conversation.

Actionable for Whispered Hiring marketers

  1. Audit Job Descriptions Against Actual Time Allocation
    When Patty inherited her marketing team at Sendoso (most under one year tenure), she systematically compared everyone's original job descriptions with how they actually spent their time through self-assessment. She discovered critical gaps where business needs required much more work than originally planned during hiring, causing people to spend disproportionate time on unplanned tasks.
  2. Post Senior Roles Publicly to Test Entrepreneurial Drive
    While most executives rely on recruiters for senior roles, Patty deliberately posts them publicly. "I love posting these roles online because I like to see the senior leaders who still have it in them that still want to go and find their path into that role." This approach filters for executives willing to navigate competitive processes rather than waiting passively for recruiters.
  3. Look Beyond Traditional Backgrounds for Transferable Skills
    Patty actively considers candidates from hospitality and returning parents. Her logic: former bartenders who've managed difficult situations at 2am don't find cold calling intimidating. Parents returning to work have developed exceptional emotional intelligence through daily people management, making them natural leaders.
  4. Skip Extensive Case Studies for Google's Framework
    Patty avoids lengthy case studies, viewing them as potential "unpaid labor" where candidates might never hear back. She references Google's research showing three 45-minute interviews determine role fit regardless of level. Organizations requiring six interviews typically signal decision-making problems rather than thoroughness.