Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ori Keren, CEO & Co-Founder of LinearB, a software delivery management solution that's raised over $70 Million in funding.
Here are the most interesting points from our conversation:
- Dual Mandate for Engineering Leaders: LinearB focuses on helping engineering leaders master both operational efficiency and business alignment, a dual mandate critical for modern engineering teams.
- From Concept to Growth: Ori shared the journey from founding LinearB in 2019 to achieving significant growth, including a 6x revenue increase in 2021 and a 3x increase in 2022.
- Product Transformation and PLG Motion: In 2020, LinearB transformed its product and go-to-market strategy by adopting a product-led growth (PLG) approach, offering value to both engineering leaders and developers.
- Investment in Content Marketing: LinearB's podcast, Dev Interrupted, played a crucial role in educating the market and sharing their philosophy on software delivery management, contributing to their early success.
- Customer-Centric Metrics: Ori emphasized the importance of improving internal engineering metrics, such as reducing cycle time from nine days to less than two, showcasing the value LinearB brings to its users.
- Vision for the Future: Ori envisions LinearB becoming the orchestrator of the entire software delivery process, integrating with CI, CD, and feature flag vendors to streamline the journey from code to production.