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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ori Eisen, CEO & Founder of Trusona, an account takeover prevention platform that has raised $38 Million in funding.
Here are the most interesting points from our conversation:
- Persistence Pays Off: Ori’s relentless pursuit of Frank Abagnale for mentorship and his insistence on John Doerr’s presence at a crucial pitch meeting exemplify his “never take no for an answer” attitude.
- Creative Marketing Strategies: Ori emphasizes the importance of standing out in the crowded cybersecurity market by using unconventional and memorable marketing tactics.
- First-Party Data Focus: Trusona’s strength lies in using first-party data to verify user identities, which Ori believes is crucial in the age of AI-driven fraud.
- Real Vacation Culture: Ori advocates for founders to take real vacations to recharge and avoid burnout, providing a detailed process for effectively disconnecting from work.
- Security Through Innovation: Ori’s development of computer fingerprinting and other technologies showcases his innovative approach to solving complex security problems.
- Challenging Conventional Wisdom: Ori often goes against traditional Silicon Valley advice, focusing instead on what he believes will truly benefit his company and its mission.
Actionable
Takeaways
Relentless Persistence:
Don’t take no for an answer. Whether it's securing a key mentor or ensuring the right person is in the room for a pitch, persistence can make a significant difference.
Stand Out in Marketing:
Avoid industry clichés and strive for creative, memorable campaigns that differentiate your brand from the competition.
Leverage First-Party Data:
Focus on collecting and utilizing first-party data to enhance user verification processes and stay ahead in the security field.
Take Real Breaks:
Plan and execute real vacations to fully disconnect and recharge. This includes preparing your team to manage without you temporarily.
Innovate Continuously:
Keep pushing the boundaries of your field with new technologies and approaches, as the security landscape is always evolving.
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