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Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Nyasha Gutsa, CEO and Founder of Billy, a construction insurance platform that has raised over $4 million in funding.
Key topics discussed in this episode:
Partner with established players in your target market to leverage their customer base, integrate with their platforms, and deliver added value to their users.
Design your product to be easy to adopt and quick to deliver results, minimizing friction and onboarding time for end-users.
Stand out in a crowded market by leveraging advanced technologies (e.g., APIs) to streamline processes and deliver superior customer experiences, such as cost savings and customization.
Use tools like personalized videos to connect with potential investors on a human level, showcasing your passion, work ethic, and unique perspective as a founder.
Foster a workplace culture that prioritizes employee engagement, empowerment, and alignment with the company's mission. Recognize that a thriving culture drives problem-solving, innovation, and ultimately, business success.