We only take on 4 clients per month. Join our August cohort. 1 spot left.
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Nicholas Freund, Founder & CEO of Workstream, an analytics platform that’s raised $7 Million in funding.
Here are the most interesting points from our conversation:
Encourage your team to take calculated risks and move aggressively. A risk-loving environment can push the boundaries of what’s possible and drive innovation.
Build products based on real pain points experienced by users. Nick’s transition from analyst to operator helped him identify gaps in the analytics workflow, leading to the creation of Workstream.
Utilize a freemium model to drive adoption. Making it easy for users to try and integrate your product can accelerate growth and showcase the value of your solution.
Leverage content marketing to evangelize your new category. Creating high-quality, educational content with industry thought leaders can help establish your category and build market demand.
Focus on how your product can directly improve customer workflows and decision-making processes. Demonstrating immediate value can lead to stronger adoption and advocacy.