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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ned Hill, CEO and Founder of Position Imaging, a package management and asset tracking platform that has raised over $75 Million in funding.
Here are the most interesting points from our conversation:
Ned's transition from image-guided surgery to logistics underscores the importance of flexibility in business strategy. Founders should remain open to pivoting their product or market focus based on emerging opportunities or challenges.
The development of Position Imaging's Smart Package Room was driven by a clear focus on solving a specific problem in package management. Tech founders should center their product development around addressing real, tangible issues for their target users.
Position Imaging's use of computer vision and AI to automate package management illustrates how technology can be employed to streamline operations and remove manual tasks. Consider how your solution can automate processes to save time and resources.
With over 70 patents, Position Imaging showcases the value of protecting innovation through intellectual property. Founders should invest in patenting unique technologies to safeguard their competitive edge and add value to their business.
Ned's emphasis on partnering with companies like UPS and NCR highlights the significance of strategic alliances in scaling and accessing new markets. Founders should identify and pursue partnerships that can amplify their product's reach and impact.