In this episode of Marketing Unicorns, Micha Hershman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah discusses JumpCloud's approach to remote work, strategies for fostering creativity and trust in a distributed team, and his views on current marketing trends.

Key Topics Discussed:

• JumpCloud's marketing team structure, including the integration of SDRs into the marketing department
• Strategies for driving creativity and collaboration in a remote environment
• Building trust and fostering human connections in virtual teams
• The importance of Service Level Agreements (SLAs) between marketing and sales
• Adapting marketing strategies to different business cycles and market conditions
• The role of AI in B2B marketing and its current impact
• Account-based marketing: reality vs. hype