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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Meryem Arik, CEO and Co-Founder of Titan ML, a leading LLM deployment solution that’s raised $2.8 Million in funding.
Here are the most interesting points from our conversation:
Titan ML's success stems from addressing the specific pain point of ML engineers spending too much time on infrastructure. Founders should focus on identifying and solving the most pressing challenges within their target industry, ensuring their solution offers clear, tangible benefits.
The rapid change in demand for AI solutions following the launch of ChatGPT highlights the importance of agility. Stay abreast of industry trends and be prepared to pivot or adapt your offering to meet evolving market needs.
When targeting highly technical audiences, opt for marketing and sales strategies that prioritize education and trust-building over traditional sales tactics. Share knowledge and insights that position your company as a thought leader and a trusted partner.
The concept of selling before building and using customer feedback to iterate is especially relevant in the tech industry, where the pace of innovation is rapid. This approach reduces the risk of developing features or products that don't meet market demand.
Anticipate the future needs of your industry by developing solutions that are not only scalable but also capable of integrating seamlessly with other systems. This foresight can position your product as an indispensable tool in its respective field.