Meredith Sandland

Bio

Meredith Sandland is the CEO of Empower Delivery, bringing extensive experience in the restaurant and food tech industry. She focuses on optimizing delivery operations and enhancing customer experiences.

Meredith Sandland is the CEO of Empower Delivery, bringing extensive experience in the restaurant and…

Company:

Empower Delivery

Location:

Newport Beach, California, United States

Description:

Empower Delivery is a restaurant tech company that streamlines delivery operations for restaurants. The platform provides tools to manage orders, optimize delivery routes, and improve overall efficiency, helping restaurants enhance their delivery services and customer satisfaction.

Empower Delivery is a restaurant tech company that streamlines delivery operations for restaurants. The platform…

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Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Meredith Sandland, CEO of Empower Delivery, a restaurant tech company that has raised $6 Million in funding.

Here are the most interesting points from our conversation:

Unique Founding Story: Empower Delivery is a spin-out from Clustertruck, the largest and most profitable delivery kitchen in the US, providing an innovative restaurant order-to-fulfillment platform.
Industry Insights: The restaurant industry is late to the digitization journey, unlike sectors like travel and retail. Empower Delivery offers a fully digital native experience from order to fulfillment.
Target Market: Empower Delivery serves restaurants with significant delivery volumes, focusing on those doing hundreds of orders a day from a single location, rather than categorizing by SMB or enterprise.
Thought Leadership: Meredith is a recognized industry thought leader, having written two books on restaurant delivery and hosting a popular podcast in the space.
Competitive Landscape: Empower Delivery aims to transform delivery economics by eliminating third-party fees, making delivery more profitable for restaurants and affordable for consumers.
Future Vision: Meredith envisions a future with increased delivery penetration, potentially transforming real estate and restaurant infrastructure in the US, similar to trends seen in other countries.

Actionable
Takeaways

Optimize for Delivery:

Restaurants should consider optimizing their entire process, from packaging to operations, for delivery to ensure high quality and customer satisfaction.

MVP Approach:

Always start with a Minimum Viable Product (MVP) to get early feedback from customers, refining and improving the product iteratively based on real-world usage.

Customer-Centric Tech:

Build technology solutions that address the specific pain points of your target market, ensuring that the software integrates seamlessly into their operations.

Thought Leadership:

Establishing yourself as a thought leader in your industry can drive organic customer interest and open doors to valuable partnerships and opportunities.

Direct Delivery Benefits:

By focusing on first-party ordering and delivery, restaurants can save significant costs and improve margins, as demonstrated by Empower Delivery’s model.