Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Matthew Wright, CEO & Founder of Specright, a specification data management platform that’s raised $45 Million in funding.

Here are the most interesting points from our conversation:

  • Origin of Specright: Matthew identified a significant inefficiency in managing specification data in various industries, leading to the creation of Specright.
  • Category Creation Journey: Specright is pioneering the specification data management category, a challenging but rewarding process that requires constant reinforcement of their unique value proposition.
  • Industry Impact: The packaging industry, a primary user of Specright’s platform, benefits from enhanced efficiency, reduced errors, and better compliance with sustainability goals.
  • Enterprise Adoption: Specright’s approach includes engaging with major enterprises and leveraging third-party validation, such as Gartner, to establish credibility and adoption.
  • Retention and Growth: Specright boasts a 98% retention rate and a significant portion of new revenue from existing customer expansions, highlighting customer satisfaction and platform value.
  • Future Vision: The next phase for Specright involves expanding their network capabilities, enabling companies to share and collaborate on specification data globally.

 

Actionable
Takeaways

Emphasize Category Definition:

Be relentless in defining and reinforcing your category. Avoid the temptation to conform to existing categories that don’t fully capture your innovation.

Third-Party Validation:

Engaging with industry analysts and obtaining third-party validation can be crucial for gaining credibility and driving adoption, especially in enterprise markets.

Customer-Centric Focus:

Maintaining high customer retention and satisfaction through a deep understanding of their needs ensures long-term success and organic growth.

Expand Through Networking:

Create network effects by enabling collaboration and data sharing among your customers, which can exponentially increase the value of your platform.

Sustainability as a Value Add:

Integrate sustainability metrics and reporting into your platform to align with the growing emphasis on ESG goals in various industries.

Recommended Founder
Interviews

Mars Geuze

CHO and Co-Founder of Hardt Hyperloop

Mars Geuze, CHO and Co-Founder of Hardt Hyperloop: Over €36 Million Raised to Make Hyperloops a Reality

David Campbell

CEO and Co-Founder of Tropic

David Campbell, CEO and Co-Founder of Tropic: $68 Million Raised to Redefine SaaS Procurement

Anthony Jules

CEO & Co-Founder of Robust AI

Anthony Jules, CEO & Co-Founder of Robust AI: $42 Million Raised to Power the Future of Robotics with Collaborative Mobile Robots

Berk Birand

CEO and Co-Founder of Fero Labs

Berk Birand, CEO & Co-Founder of Fero Labs: $28 Million Raised to Build the Profitable Sustainability Category

Patrick Heissler

CEO of Scrona

Patrick Heissler, CEO of Scrona: $15.5M Raised to Transform High-Precision Manufacturing with Next-Gen Printing Technology

Barry Lunn

CEO & Founder of Provizio

Barry Lunn, CEO & Founder of Provizio: $11 Million Raised to Power the Future of Vehicle Safety

Claudius Jehle

CEO & Co-Founder of Volytica Diagnostics

Claudius Jehle, CEO & Co-Founder of Volytica Diagnostics: $9 Million Raised to Build the Future of Battery Diagnostics

Dave Copps

CEO of Worlds

Dave Copps, CEO of Worlds: $31 Million Raised to Power the Future of Industrial Automation

Brian Lozes

CEO & Co-Founder of Kinemagic

Brian Lozes, CEO & Co-Founder at Kinemagic: $3 Million Raised to Power the Future of Industrial Immersive Experiences

Shelley Copsey

CEO and Co-Founder of FYLD

Shelley Copsey, CEO & Co-Founder of FYLD: $48 Million Raised to Transform Field Work Execution Category

Camila Panizzi Luz

Director of Global Marketing of Smartex

Camila Panizzi Luz, Director of Global Marketing at Smartex: Revolutionizing Fabric Inspection

Sundeep Ravande

CEO and Co-Founder of Innovapptive

Sundeep Ravande, CEO and Co-Founder of Innovapptive: $42 Million Raised to Power the Connected Worker Revolution

Andrew Scheuermann

CEO of Arch Systems

Andrew Scheuermann, CEO of Arch Systems: $25 Million Raised to Help Organizations Unlock Factory Data to Drive Factory Improvements

Saman Farid

CEO & Founder of Formic

Saman Farid, CEO & Founder of Formic: $60 Million Raised to Build the Future of Robots-as-a-Service (RaaS)

Brandon Lucia

CEO & Co-Founder of Efficient Computer

Brandon Lucia, CEO & Co-Founder of Efficient Computer: $16 Million Raised to Build the World’s Most Energy-Efficient Programmable Computers

Stephany Lapierre

CEO of Teal Book

Stephany Lapierre, CEO of Teal Book: Over $72 Million Raised to Build the Supplier Data Platform Category