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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Matt Watson, CEO & Founder of Origin, a financial wellness platform for the modern workforce that has raised over $70 Million in funding.
Here are the most interesting points from our conversation:
Have a strong belief in your vision and be ready to adapt your business model based on market conditions. Origin’s pivot to core financial services during a downturn is a prime example.
In the early stages, deliver exceptional service even if it means manual work. This helps build a strong reputation and creates a foundation for scaling.
Ensure your value proposition is clear and easily understood in two sentences. This is crucial for capturing and maintaining the attention of potential customers.
Building a team with the right skills and mindset is critical. Look for individuals who are not only skilled but also aligned with the startup’s mission and prepared for the challenges.
Use technology to democratize services traditionally reserved for high-income individuals. Origin’s platform provides comprehensive financial management tools at a lower cost, making them accessible to a broader audience.
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