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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Matt Theurer, CEO & Co-Founder of HyperSpectral, an AI-powered spectral intelligence solution that’s raised $8.5 Million in funding.
Here are the most interesting points from our conversation:
Matt emphasized that AI, combined with established techniques like spectroscopy, can significantly improve outdated processes. Founders should explore how AI can unlock new efficiencies or solve long-standing challenges in their own industries.
While HyperSpectral’s technology has numerous use cases across industries, the company targeted food safety as its initial market due to fewer regulatory hurdles. Prioritize markets that offer quicker wins, then expand into more complex sectors as you gain traction.
As an outsider to the pathogen detection field, Matt’s team brought fresh perspectives, asking questions that industry veterans might overlook. Founders entering new markets should see their lack of experience as an opportunity to innovate and challenge norms.
HyperSpectral’s technology is hardware-agnostic, focusing on the software's ability to process spectral data and deliver insights. Similarly, founders should consider whether the long-term value of their solution lies in software, which is often more scalable and adaptable.
Identifying a viable market problem took extensive customer outreach and validation. Matt’s team spoke with everyone from farmers to grocers to confirm the need for a fast pathogen detection solution. Founders should invest time in deep customer discovery to ensure their product solves a real pain point before scaling.