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Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Martin Kosak, Head of Marketing at Sensoneo, a smart waste management platform that’s raised $12.6 Million in funding.
Here are the most interesting points from our conversation:
Investing heavily in key industry events can yield significant brand awareness and lead generation. Focus on quality over quantity by making a substantial impact at fewer events.
Don’t disregard email marketing. Craft emails with valuable content and avoid overt sales pitches to engage and convert leads effectively.
High-quality content should be paired with robust distribution strategies. Ensure that valuable content, like professional videos, reaches a broad audience through various channels.
Avoid being distracted by every new marketing tool and trend. Stay consistent with your core strategies and focus on creating value over time.
Be willing to try new things and learn from failures. Experimentation is crucial for finding what works best for your audience and industry.
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