Instead of aiming to fully automate jobs, focus on using AI to enhance the efficiency and decision-making capabilities of your team. Reserv uses AI to reduce data entry and administrative work for claims adjusters, allowing them to focus on more complex tasks that require empathy and expertise. This balanced approach can create a more effective team without alienating critical roles.

By adopting modern SaaS tools early, Reserv was able to process claims just five months after founding. Startups can accelerate time to market by utilizing existing platforms like HR systems, communication tools, and specialized software to focus on building core value rather than infrastructure.

Instead of creating entirely new markets, Reserv reimagined a traditional space—claims processing—by offering a tech-enabled solution to existing problems. Founders can find quick product-market fit by addressing known challenges in established industries with modern solutions.

Reserv's ability to provide deep insights into the causes of claims (e.g., the environmental conditions behind a water damage claim) sets them apart. B2B founders should consider how their products can offer actionable intelligence that goes beyond basic functionality, helping customers make better business decisions.

The incubator model can provide a strong foundation for startups by combining capital with deep industry expertise. Reserv’s partnership with Bain Capital Ventures and Altai Ventures provided early validation and industry credibility, enabling rapid growth. Founders should consider incubators or venture studios for industry-specific support and strategic alignment.