Marco identified construction as a sector that had fallen behind in productivity due to its risk-averse nature and lack of suitable tools. By focusing on an industry with clear pain points and a significant technology gap, Evercam found a massive opportunity for impact. Founders should actively explore sectors where the status quo is leaving value on the table and resist the temptation to follow the herd into overhyped spaces.

In Evercam's early days, the team had to tackle countless mundane challenges like keeping cameras online and functioning in harsh environments. Marco emphasizes the importance of having the tenacity to solve these unglamorous problems as a foundation for tackling higher-order challenges like predictive analytics. Founders must be willing to roll up their sleeves and address the nitty-gritty realities of their industry before reaching for the stars.

Marco attributes much of Evercam's success to assembling a team of intrinsically motivated builders who share a passion for creating something tangible. By fostering a culture that celebrates the joy of clocking off and seeing the fruits of one's labor, Evercam has attracted top talent eager to tackle hard problems. Founders should strive to align their company culture with the deeper purpose that drives their industry.

Construction is a vast, complex industry where change happens slowly and relationships matter. Marco advises founders entering such sectors to adopt a patient, long-term mindset and focus on consistently delivering value rather than chasing quick wins. By playing the long game and investing in deep customer empathy, startups can build the credibility needed to drive transformation.

Marco candidly shares the emotional challenges of the early years of Evercam, from the loneliness of pre-product-market fit to the strain of keeping the faith during long stretches without external validation. While his experience as a second-time founder helped, Marco stresses that each entrepreneurial journey comes with its own set of trials. Founders must cultivate resilience and find healthy ways to cope with the inevitable ups and downs.