Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Manik Suri, CEO and Founder of GlacierGrid (formerly known as Therma°), a cooling intelligence platform that has raised over $30 Million in funding.

Here are the most interesting points from our conversation:

• Manik's Transition to Tech Entrepreneurship: From his roots in law and public service, Manik was motivated to pursue technology as a means to effect social change more dynamically outside the confines of government, focusing on public benefits through innovation.
• The Inception of GlacierGrid: Recognizing the outdated methods in food industry temperature control, which led to significant resource wastage and operational inefficiencies, inspired the creation of GlacierGrid to modernize and optimize these systems.
• Innovative Technology for Efficiency: GlacierGrid introduces IoT sensors and data analytics into refrigeration and HVAC systems, enabling real-time monitoring and adjustments that enhance energy efficiency and reduce unnecessary waste.
• Overcoming Adoption Barriers: One of the key challenges GlacierGrid faces is convincing businesses to adopt new technology solutions amid numerous operational demands, despite the clear advantages of their system.
• Growth Strategy: The company employs a strategic mix of thought leadership, direct sales, and digital marketing efforts to educate potential customers about the transformative benefits of intelligent cooling solutions.
• The Power of Storytelling: Manik highlights the critical role that effective storytelling plays in both fundraising and marketing, considering it an essential skill that can be refined to inspire and mobilize change.