In this episode of Marketing Front Lines, we speak with Maja Hamberg, Head of Marketing at Sixfold. Sixfold builds AI solutions for insurance underwriters, automating the manual document review process that slows down insurance applications. Operating in a market where buyers are still figuring out how to purchase AI solutions, Maja has developed a marketing playbook focused on radical simplicity, quality over quantity, and showing rather than telling. Her approach centers on two core channels - high-quality content and curated in-person events - while abandoning traditional B2B tactics like fancy email designs and social media breadth for authentic, human-centered marketing.

Topics Discussed:

• Building marketing strategy for AI buyers still learning how to purchase
• Transitioning from "should we buy AI?" to "which AI solution fits our needs?"
• Developing messaging that cuts through AI buzzword fatigue
• Creating intimate events that drive genuine business relationships
• Balancing founder-led marketing with team scalability
• Leveraging product demonstrations to overcome AI skepticism