In this episode of Unicorn Marketers, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discusses Help Scout’s customer-centric approach, the importance of maintaining a strong culture in remote teams, and how her team fosters innovation while delivering a seamless customer experience.

Key Topics Discussed:

• Help Scout’s customer-centric marketing approach in a remote-first environment.
• Building a strong, unified culture across a fully remote marketing team.
• Aligning marketing efforts with customer success to enhance overall brand value.
• The importance of collaboration between marketing and customer support teams.
• Strategies for maintaining productivity and creativity in a distributed team.
• Challenges in managing cross-functional teams remotely and how to overcome them.
• Fostering innovation within a customer-first mindset in remote marketing operations.