Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Krenar Komoni, CEO & Founder of Tive, a supply chain visibility platform that’s raised $82 Million in funding.

Here are the most interesting points from our conversation:

• Founding Story: Krenar started Tive in 2015 after witnessing the inefficiencies in tracking shipments in his father-in-law’s trucking business.
• Product Innovation: Tive’s launch of the world’s first single-use 5G-ready tracker in 2020 significantly improved product-market fit and customer adoption.
• Customer Shift: Initially targeting VP-level supply chain executives, Tive’s ideal customer profile shifted to logistics managers and transportation coordinators who handle shipment operations.
• Sales Strategy: Cold calling and direct customer engagement were crucial in understanding market needs and iterating the product for better market fit.
• Market Discovery: Tive found a significant market in produce logistics, where real-time temperature tracking ensures product quality upon delivery.
• Core Value: Krenar emphasizes transparency with customers, building trust by proactively communicating issues and maintaining high customer support standards.