Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Kenneth Herschel, CEO & Co-Founder at Viggo, a sustainable mobility platform that has raised nearly $6 Million in funding. 

Here are the most interesting points from our conversation:

• Origins in Electric Ride-Hailing: Kenneth outlines Viggo's start as a response to Uber's departure from Copenhagen, aiming to elevate the standard of taxi services with electric vehicles and superior technology.
• Strategic Shift to EV Charging: The necessity for efficient charging for Viggo's fleet revealed a larger market need, prompting a significant pivot towards developing urban EV charging solutions.
• Exponential Growth in EV Charging: With a 250% growth in the EV charging sector, Kenneth highlights this segment's rapid expansion as evidence of the burgeoning demand for reliable urban charging infrastructure.
• Synergy Between Mobility and Charging: Kenneth discusses the operational harmony between Viggo's ride-hailing and EV charging units, leveraging the visibility and needs of one to enhance and expand the other.
• European Expansion Insights: Venturing into new markets, Kenneth reflects on the challenges and immense opportunities of scaling Viggo's model across Europe, emphasizing the necessity of fast urban charging infrastructure.
• The Power of Persistence: Through the trials of the COVID-19 pandemic, Kenneth emphasizes the critical role of persistence and belief in the face of adversity, underscoring a foundational principle for entrepreneurial resilience and success.