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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Kenneth Herschel, CEO & Co-Founder at Viggo, a sustainable mobility platform that has raised nearly $6 Million in funding.
Here are the most interesting points from our conversation:
Be ready to pivot and evolve your business model based on market needs. Viggo’s shift from ride-hailing to also include EV charging exemplifies responsiveness to emerging opportunities.
Identify and exploit synergies between different business units to enhance operational efficiency and market penetration. Viggo’s dual model leverages its ride-hailing fleet to support its EV charging network.
When expanding into new markets, consider cultural, regulatory, and logistical differences. Viggo’s approach to expanding in Europe reflects strategic planning and adaptability.
Always be in fundraising mode. Kenneth advises that continuous engagement with potential investors is crucial for long-term success and scalability.
Persistence is key to overcoming unforeseen challenges. Viggo’s experience during the COVID-19 pandemic underscores the importance of resilience and adaptability in business.
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