Karoli Hindriks.
Founder · Jobbatical
Karoli Hindriks is the founder and CEO of Jobbatical, a relocation and immigration platform. She started Jobbatical in 2014 as a recruitment service but pivoted in 2019 to focus on providing global mobility and relocation services for high-growth companies. Karoli is passionate about simplifying the immigration process, using AI and automation to make visa applications and employee relocations seamless. Her work has helped redefine how businesses relocate talent across borders​.
Guest
Karoli Hindriks
Founder
Company:
Jobbatical
Location:
London, England, United Kingdom
Funding:
$23M Raised
Loading episode...
Listen onApple PodcastsSpotify

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Karoli Hindriks, Founder of Jobbatical, a relocation visa support platform that has raised $23 Million in funding.

Here are the most interesting points from our conversation:

Five takeaways from this conversation.

Actionable for HR Tech Builders founders

  1. Listen to Your Customers for the Pivot
    When Jobbatical noticed their customers struggling more with visa processing than recruitment, they didn’t hesitate to pivot. Founders should pay close attention to customer feedback—it could reveal a new and more lucrative direction.
  2. Blend Software with Service for Greater Impact
    Karoli emphasized that software alone wasn’t enough to transform their industry. Adding a service layer allowed Jobbatical to automate the tedious aspects of relocation. Consider how integrating services can offer more value to your customers.
  3. Don’t Be Afraid to Let Go
    Pivoting after years of work is emotionally tough, but clinging to a failing business model will hold you back. Karoli shared that overcoming the psychological barrier of pivoting was crucial to Jobbatical’s success.
  4. Create Your Own Category
    Jobbatical positions itself as a “borderless living technology” company rather than sticking to a traditional immigration tech label. Innovators should think about how to define and own a new category rather than fitting into an old one.
  5. The Importance of Strategic Fundraising
    Karoli advises founders to carefully choose their investors, as working with the wrong venture capitalists can drain energy and resources. Treat VCs like partners you can’t easily divorce—ensure they are aligned with your long-term vision.