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Strategic Communications Advisory For Visionary Founders
Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jorge Penalva, Co-Founder & CEO of Lang.ai, a language understanding platform that’s raised $15 Million in funding.
Here are the most interesting points from our conversation:
- Second-Time Founder: Jorge’s first company was a social media analytics platform, which ignited his fascination with language data and AI.
- Lang.ai’s Mission: Lang.ai aims to transform customer experience (CX) organizations by using AI to process and operationalize unstructured data, making it actionable in real time.
- CX Operations Role: The growing role of CX operations is critical for bringing operational excellence and transforming customer data into actionable insights.
- Category Creation Strategy: Lang.ai positions itself as a data platform for unstructured data, sitting atop existing systems like help desks and integrating various data sources.
- Successful Customer Base: Lang.ai works with innovative, digitally enabled companies such as Ramp, Stitch Fix, and Hippo Insurance, helping them leverage customer data effectively.
- Implementation Speed: Lang.ai’s product can be implemented in one to two weeks, showcasing its ease of use and effectiveness in delivering quick results.
Actionable
Takeaways
Solve Specific Pain Points:
Focus on addressing immediate, burning pain points for customers rather than overwhelming them with all product capabilities.
Leverage Partnerships:
Partner with other platforms and companies to enhance your offering and reach more customers effectively.
Empower the Right Personas:
Target roles within organizations that can champion and benefit most from your product, similar to how Gainsight focused on customer success.
Demonstrate Quick Wins:
Show potential customers quick and tangible results to prove the value of your solution and differentiate from competitors.
Adapt to Market Changes:
Stay flexible and ready to pivot your strategy based on market feedback and economic conditions to capitalize on new opportunities.
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