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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jorge Penalva, Co-Founder & CEO of Lang.ai, a language understanding platform that’s raised $15 Million in funding.
Here are the most interesting points from our conversation:
Focus on addressing immediate, burning pain points for customers rather than overwhelming them with all product capabilities.
Partner with other platforms and companies to enhance your offering and reach more customers effectively.
Target roles within organizations that can champion and benefit most from your product, similar to how Gainsight focused on customer success.
Show potential customers quick and tangible results to prove the value of your solution and differentiate from competitors.
Stay flexible and ready to pivot your strategy based on market feedback and economic conditions to capitalize on new opportunities.