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Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jorge Penalva, Co-Founder & CEO of Lang.ai, a language understanding platform that’s raised $15 Million in funding.

Here are the most interesting points from our conversation:

  • Second-Time Founder: Jorge’s first company was a social media analytics platform, which ignited his fascination with language data and AI.
  • Lang.ai’s Mission: Lang.ai aims to transform customer experience (CX) organizations by using AI to process and operationalize unstructured data, making it actionable in real time.
  • CX Operations Role: The growing role of CX operations is critical for bringing operational excellence and transforming customer data into actionable insights.
  • Category Creation Strategy: Lang.ai positions itself as a data platform for unstructured data, sitting atop existing systems like help desks and integrating various data sources.
  • Successful Customer Base: Lang.ai works with innovative, digitally enabled companies such as Ramp, Stitch Fix, and Hippo Insurance, helping them leverage customer data effectively.
  • Implementation Speed: Lang.ai’s product can be implemented in one to two weeks, showcasing its ease of use and effectiveness in delivering quick results.

 

Actionable
Takeaways

Solve Specific Pain Points:

Focus on addressing immediate, burning pain points for customers rather than overwhelming them with all product capabilities.

Leverage Partnerships:

Partner with other platforms and companies to enhance your offering and reach more customers effectively.

Empower the Right Personas:

Target roles within organizations that can champion and benefit most from your product, similar to how Gainsight focused on customer success.

Demonstrate Quick Wins:

Show potential customers quick and tangible results to prove the value of your solution and differentiate from competitors.

Adapt to Market Changes:

Stay flexible and ready to pivot your strategy based on market feedback and economic conditions to capitalize on new opportunities.

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